Remove 2016 Remove Marketing Remove Social Commerce
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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person.

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Tokyo Olympics: Will Changes and Challenges Put Retail Off its Game?

Retail TouchPoints

billion in ticket sales (based on the 2016 Rio Games ), but merchandise sales will almost certainly suffer as well. Trusted platforms like Facebook are already pushing social commerce and running livestreams — it’s just a matter of expanding their appeal. Bryan Wassel, News Editor. shoppers still need a bit of a nudge.

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Consolidation and live shopping: Four e-commerce trends to watch in 2023

Inside Retail

While we’re expecting this year to see an acceleration of many trends that took off in the pandemic years, the consumerisation of B2B e-commerce is the sleeper of the 2023 season. Social commerce and live shopping. Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025.

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How Online Sellers Can Capitalize on Social Commerce Trends

Independent Retailer

Social commerce is a subset of ecommerce, and harnesses the purchasing power of young customers on innovative new retail platforms. In 2021, social commerce sales increased by over 35 percent, totaling a spend of over $36 billion, still only 10 percent of what the Chinese market will spend. . trillion in 2022.

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How Barnes & Noble is Leveraging the #BookTok Phenomenon (and Vice Versa)

Retail TouchPoints

It’s one of the most active communities on TikTok, all centered around the hashtag #BookTok — but don’t confuse it with social commerce. And in the process, it’s taken all the marketing out of a book’s success. The #2 ranking, “It Ends With Us,” has been there for 58 weeks — the book was originally published in 2016.

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For Online Impulse Buys, Personalization is the Sixth Sense

Retail TouchPoints

A 2016 survey found that nearly 80% of impulse buys happen in-store. These trends have put a renewed spotlight on impulse buying and how marketers can trigger those spontaneous purchases that drive sales and profits. Research shows that a significant portion of social commerce revenue is attributed to impulse buying.

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Social commerce: The future of online retail

A1 Retail

Enter social commerce. Social commerce isn’t new. Instagram trialled new tools for in-app shopping back in 2016, which in technology terms was lightyears ago, and there were others who even came before that. Back then, it was essentially online shopping but through social channels. Experience is key.