Indigo 9 Digital

FEBRUARY 8, 2023

But that’s exactly what Allbirds did when it launched its Wool Runner sneaker in 2016. Allbirds’ woolen sneakers also had a smaller carbon footprint than the sneakers that were on the market when the brand first launched. If it’s cliché to say to focus on a niche market it’s for a reason. Let focus and simplicity lead the way.

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Indigo 9 Digital

MAY 17, 2022

By Tricia McKinnon The resale market is one of the fastest growing segments of retail. But when StockX launched in 2016 it made reselling goods even easier. Traditional retailers are not sitting back watching this market grow. The sneaker resale market is growing quickly. StockX is now valued at $3.8

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Indigo 9 Digital

MAY 31, 2022

Plant based burgers are not new but Beyond Meat has been able to capture more of the mainstream market. If you are wondering how Beyond Meat has been able to make strides where others haven’t consider these four elements of its marketing strategy. Expand the definition of your target market. grocery stores.”

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Indigo 9 Digital

AUGUST 16, 2022

In 2016 Mike Parker, former CEO of Nike, pledged to make the Jordan Brand a $4.5 If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. Jordans typically sell for 54% above the average retail price. billion brand by 2022.

Apparel 98

Apparel Consumer Retail Trends Retailing Pricing 98

Indigo 9 Digital

MAY 6, 2022

trillion in sales, China has the largest eCommerce market in the world, by a large margin. If you are curious about the eCommerce market in China then consider these 11 facts about its size, competition and trends. The Chinese eCommerce market is dominated by several eCommerce giants, the largest of which is Alibaba.

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Indigo 9 Digital

FEBRUARY 28, 2023

New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. Like Sears and Neiman Marcus, Forever 21 simply did not react to changes in the market fast enough.

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Small Biz Trends

MAY 18, 2021

As the resale market continues to grow, it is proving to be an excellent way to make money. Small businesses can use websites such as StockX for buying and selling, and start to capture some of the resale market. At its core, StockX is a resale market used for authentic sneakers (i.e., What is StockX? collectible sneakers).

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Wiser

NOVEMBER 16, 2016

As the holiday shopping season begins, retailers large and small are looking to meet and surpass sales expectations for the year. E-commerce sales revenue for the 2016 holiday season is expected to reach almost $95 billion. Now let’s look at a similar date range for this year: August 29, 2016 through November 6, 2016.

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Indigo 9 Digital

NOVEMBER 16, 2023

Warby Parker Warby Parker which was founded over a decade ago in 2010 is often looked at as the crème de la crème of direct-to-consumer retailers. The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers.

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Indigo 9 Digital

MAY 30, 2022

By Tricia McKinnon Since The Ordinary launched in 2016 it has taken the skincare world by storm. The Ordinary has taken away a lot of the opacity the skincare industry has used for years to market products. There are no marketing gimmicks just ingredients. Is it all hype or a clever business strategy? Do you like this content?

Consumer 98

Consumer Marketing Retail Trends Fashion 98

Indigo 9 Digital

FEBRUARY 28, 2023

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3. Explore unconventional and creative marketing. This allowed her to focus on a gap in the market (teens wanting fuller lips). It began selling a wool sneaker in 2016.

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Indigo 9 Digital

APRIL 19, 2023

To get more customers to opt for carryout Domino’s employs what it calls a “fortressing” strategy where it tries to locate many stores within the same market so customers do not have to go very far to get their pizza order. In 2016 Domino’s Pizza was the first company to complete a commercial drone delivery of pizza.

Consumer 98

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Indigo 9 Digital

MARCH 31, 2023

But the truth is Nordstrom’s failure in Canada can’t be simplified, by saying, as many are, that Nordstrom didn’t understand the Canadian market. Nordstrom operates in one of the hardest categories in retail, apparel and accessories. Over the past decade that Nordstrom has been in Canada there have been material changes in the market.

Apparel 97

Apparel Department Stores Beauty and Health Wholesale 97

Indigo 9 Digital

FEBRUARY 13, 2023

Tony Florence, a venture capitalist and goop’s first institutional investor has said : “Gwyneth was super sophisticated in how she thought about the market opportunity.” Paradoxically, going into a crowded market can feel easier. Entering a niche market is much scarier. The line called goop by Juice Beauty quickly became a hit.

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Indigo 9 Digital

MARCH 30, 2022

The Chinese eCommerce market, filled with innovation and highly skilled companies, has been one to watch for many years. Add to that a maturing and highly competitive eCommerce market in China as well as a slowing Chinese economy and Alibaba isn’t growing as fast as it used to. “In Create a true omni-channel retail chain.

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Wiser

SEPTEMBER 28, 2017

Omnichannel retailers are at a distinct advantage because they already have the cross-channel functionalities. It’s just a matter of putting policies and marketing campaigns into effect to lure shoppers in. .

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Rangeme

SEPTEMBER 19, 2022

They have secured opportunities from retail buyers looking for diverse products and are proud to have had many wins within their journey thus far. “We In 2016, they officially launched Fillo’s along with their first line of Latin American pouch sofrito beans.

Beauty and Health 83

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Indigo 9 Digital

MARCH 9, 2023

This shift in shopping habits has negatively impacted retailers in the middle of the pricing spectrum like JC Penney, Sears , Gap and Kohl’s. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4. Customers love it but it’s costly for retailers.

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Indigo 9 Digital

JUNE 9, 2022

For more visions of what the future holds consider how these five retailers are reimagining the in-store shopping experience. The Chinese eCommerce giant made a move into physical retail in 2016 by opening a chain of futuristic supermarkets called Hema or Freshippo in English. Do you like this content?

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Indigo 9 Digital

APRIL 4, 2022

Alibaba has different websites to serve different markets including Lazada and AliExpress. Amazon operates as Amazon in international markets but with a unique url for each specific country it operates in. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox.

Merchant Services 52

Merchant Services Advertising Department Stores Wholesale 52

Indigo 9 Digital

AUGUST 5, 2022

To bring Hard Mountain Dew to market PepsiCo. Spirits based ready to drink cocktails are hot right now, growing by 226% between 2016 and 2021. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. To tap into this growing market PepsiCo.

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Advertising Consumer Marketing Retail Trends 52

Indigo 9 Digital

JANUARY 27, 2023

Gap’s sales volumes has been falling, and the brand is losing market share,” said Neil Saunders, managing director of retail at GlobalData. Opening a store on Amazon is another route to market and, theoretically, exposes Gap to a lot more shoppers as Amazon has a lot of traffic to the fashion part of its site.

Apparel 52

Apparel Fashion Accessories Shopping 52

Rangeme

APRIL 11, 2022

According to the Future of Drink Report from market research company Datassential, Chicago, 42% of consumers say they are interested in plant-based, alcohol-free versions of classic cocktails. Toast started in 2016 using isinglass but quickly switched to vegan alternatives, “that worked just as well,” says COO Louisa Ziane.

Supermarket 52

Supermarket Consumer Accounting Marketing 52

Rangeme

AUGUST 30, 2022

In 2016, Nguyen moved on to launch her current business, LUA Coffee, with the dream of sharing delicious, single-serve Vietnamese coffee with unfamiliar consumers. Thanks to RangeMe, Nguyen lists off the many retailers she is currently talking with. She sold this coffee in Lee’s Sandwiches shops in Garland, Texas.

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Indigo 9 Digital

JULY 21, 2023

In the beginning beverage maker Dirty Lemon like many direct to consumer brands used Facebook and Instagram to market its products. But over time Dirty Lemon found that the success many brands found using Facebook and Instagram marketing attracted many competitors leading to higher customer acquisition costs. Do you like this content?

Returns 52

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Indigo 9 Digital

JUNE 13, 2022

in 2016 to -1.5% The success of that campaign was not lost on other fast food chains and last year Tim Hortons launched a marketing campaign with Canadian pop superstar Justin Bieber. Justin is so fervent in how much he loves Tims,” said Hope Bagozzi, chief marketing officer at Tim Hortons. It’s not forced.”

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Promotions Drop-Shipping Marketing Planning 52

Indigo 9 Digital

APRIL 27, 2022

With Shipt’s network of local shoppers and their current market penetration, we will move from days to hours, dramatically accelerating our ability to bring affordable same-day delivery to guests across the country,” said John Mulligan, Target’s chief operating officer, in 2017 following the purchase of Shipt. Do you like this content?

Department Stores 52

Department Stores Shopping Fulfillment Consumer 52

Rangeme

NOVEMBER 24, 2021

Regarding their experience during the DIVERSEtrade event, Wangene Hall, Director of Marketing at Global Village Foods, explains “We found it easy to engage with KeHE and felt like each step was geared towards our success. The DIVERSEtrade event was excellent,” says Hilary Long, VP of Sales & Marketing at Frey Farms. “We

Management 52

Management Consumer Marketing Grocer 52

Rangeme

JULY 12, 2022

retail growth lead right next door? For certain in-demand products, yes, expansion to Canada can drive sales – even in today’s volatile market. export market, accounting for 17.9% ($310 billion U.S.) consumer packaged goods (CPG) suppliers and retailers need to know about selling to Canadians? Market overview.

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Marketing Consumer Beauty and Health Grocer 52

Indigo 9 Digital

NOVEMBER 3, 2022

What we’re trying to do is to create a new market for travelers seeking privacy,” says Freidman. “RH Our ecosystem will come full circle as we begin to conceptualize and sell spaces, moving the brand beyond the $200 billion home furnishings market into the $1.7 But RH insists it is not a hotel but a hotel like concept.

Home Furnishings 52

Home Furnishings Dead-Stock Boutique Planning 52

Indigo 9 Digital

MARCH 17, 2022

We are significantly accelerating our investments in brand marketing, and we're projecting accelerated growth with Amazon for the balance of 2021 and beyond.” If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. Do you like this content?

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