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5 New Ways Retail Marketers Can Utilize Location Data This Year

Retail TouchPoints

While location intelligence has been almost synonymous with measuring foot traffic to stores, there are much broader applications that retailers and marketers should incorporate into their strategies this new year. Location intelligence helped the QSR leader identify that afternoons were the busiest times for visits (vs.

Location 279
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US burger brand’s comeback: Wendy’s makes its new Australian debut

Inside Retail

The arrival of the first Australian location in 40 years will kickstart national expansion. It acquired the license in June 2023, adding 260 locations to its portfolio which now extends to more than 2900 restaurants across seven brands, generating US$5 billion sales. Five Guys hit the Australian market in 2021.

Location 264
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How CPGs Can Use Location Data to Spur Growth

Retail TouchPoints

While recent market trends have led many consumers online, in-person retail remains the bedrock of the global economy. Unsurprisingly, then, location data is widely recognized as a valuable tool for unlocking growth. Among the businesses that most often use location data are consumer packaged goods brands.

Location 290
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Mattress Firm Puts IPO on Ice, Citing Market Volatility

Retail TouchPoints

In January 2022, the mattress chain announced its plans to list on the New York Stock Exchange via an IPO that would have returned the furniture retailer to the public markets six years after South Africa’s Steinhoff International took the company private. Today, Mattress Firm operates 2,300 stores across the U.S.

Marketing 311
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Yum China’s winning formula: Lower-tier cities as key markets

Inside Retail

Yum China, which spun off from Yum Brands in 2016, operates six restaurant chains in about 2200 towns and cities in China, employing around 400,000 people. We plan to expand the model to 1300 locations by the end of 2025. Ding noted that China is still a very big market.

Marketing 130
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REI Leans Into Remote Working; Puts New HQ Building On The Market

Retail TouchPoints

The retailer originally had announced plans for the new HQ in 2016, and construction began in 2018 for an intended midsummer 2020 move-in date. REI executives believe that selling the campus, located in the Spring District of Bellevue, Wash., To that end, REI put its newly completed headquarters in the Seattle suburbs up for sale.

Marketing 263
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Amazon Takes Flight in India with Debut of Dedicated Air Cargo Network

Retail TouchPoints

Amazon has brought its dedicated air cargo network, Amazon Air, to India — the third market for the service after the U.S. The launch is a first for an ecommerce company in India and a signal of the rapid growth in that region, which is the fastest-growing ecommerce market in the world, according to eMarketer. and Europe.