Yum China’s winning formula: Lower-tier cities as key markets
Inside Retail
FEBRUARY 10, 2025
Despite a challenging environment and value-minded consumers, our efforts have led to eight consecutive quarters of positive transaction growth, Wat added. Yum China, which spun off from Yum Brands in 2016, operates six restaurant chains in about 2200 towns and cities in China, employing around 400,000 people.
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