2016 Consumer Marketing Spend 
Retail TouchPoints
APRIL 20, 2021
Despite the fact that an astonishing 80% of consumers want personalized experiences from retailers, nearly as many (79%) have concerns about data privacy. This relatively sudden and sweeping shift in favor of consumer privacy, while warranted, also creates business challenges. Radical Transparency.
Indigo 9 Digital
NOVEMBER 16, 2023
By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online. million and $58.5
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Retail TouchPoints
OCTOBER 3, 2022
Douang: When we first launched the business in 2016, we only had what we called ‘the resident format,’ which was internally focused or inside an already secure environment. Douang: Gen Z and millennial consumers are the largest spenders [for Aisle 24]. As Gen Z gets older, those consumers are going to control a bigger market spend.
Small Biz Trends
JULY 8, 2021
per year on average between 2016-2021. between 2016-2021. Organizing a retail event in a physical store can be a good way to pull consumers. 58% of consumers are interested in attending a retail event in the future ( SCORE ). But consumers love to visit retail establishments as they can touch, feel, or try out products.
Store Growers
JANUARY 29, 2019
Other direct-to-consumer mattress brands like Leesa have raised $32M. If you compare those brands, they all look pretty similar: Sell direct-to-consumer. One advantage that gave them was all the money Casper had spent on making consumers comfortable with buying a mattress online. Lower prices vs offline. 100-night trial.
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