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Yum China’s winning formula: Lower-tier cities as key markets

Inside Retail

Despite a challenging environment and value-minded consumers, our efforts have led to eight consecutive quarters of positive transaction growth, Wat added. Yum China, which spun off from Yum Brands in 2016, operates six restaurant chains in about 2200 towns and cities in China, employing around 400,000 people.

Marketing 130
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FTC Chair Lina Khan on Fighting ‘Gatekeeper Markets’ that Throttle Fair Competition

Retail TouchPoints

A study from Pew Research in 2016 found that 65% of Americans felt the country’s economic system “unfairly favors powerful interests.” Connecting the dots between problems in the world and our policy choices — be it high grocery prices or independent pharmacies being run out of the market — has been key.

Marketing 328
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David’s Bridal Acquires Wedding Media Brand, Launches Pearl Media to Create ‘Ultimate Inspiration Network’

Retail TouchPoints

Our customers look to Davids for all things wedding and planning, and Pearl Media Network will now allow advertisers to authentically capture our audiences, tapping into consumers during the household formation a true first for the industry, said Elina Vilk, Chief Business Officer at Davids Bridal in a statement.

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NRF Big Show to Spotlight Innovative Consumer Products and Workforce Solutions

Retail TouchPoints

New to this year’s event is the Consumer Product Showcase , offering SMB brands the opportunity to show off innovative customer-facing products. The industry’s ongoing search for talent — a particularly challenging problem in today’s tight labor market — will be addressed in a number of NRF sessions. 16 keynote from 3:15-3:45 p.m.

Consumer 289
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Returns and Fraud are on the Rise — Happy Returns Wants to Help

Retail TouchPoints

Yes, ecommerces share of total retail sales continues to steadily expand every year, but changing consumer behaviors are also behind the increase in returns , in particular among those digital-native Gen Zers for whom ecommerce is considered not an innovation but a fundamental right. It’s a big market, said Fehr.

Returns 272
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Sustainability and Profitability: How Embedding Sustainability can Boost Business Performance

Retail TouchPoints

To meet Net Zero goals and comply with evolving regulations, companies must integrate sustainability across the value chain from raw materials to design, sales and marketing and supply chain management. As a result, they quickly upskill cross-functionally across areas like sales, marketing, strategy and supply chain.

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5 New Ways Retail Marketers Can Utilize Location Data This Year

Retail TouchPoints

While location intelligence has been almost synonymous with measuring foot traffic to stores, there are much broader applications that retailers and marketers should incorporate into their strategies this new year. Additionally, almost half of those exposed to the campaign (42% of consumers) visited a location within 24 hours.

Location 279