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During the 2016 Rio Olympics, the story of US gymnast Simone Biles captivated audiences. Marketing and branding opportunities Brands that leverage the Olympics and create targetedmarketing campaigns, sponsorships, advertisements, and promotions tied to the Games enhance brand visibility and engagement.
With a target audience, you can decide what items to exhibit in your BOGO promotion efficiently. For example, if you’re trying to promote backpacks, the target audience for your promotion would generally be students, meaning you would try to advertise on platforms that students frequent. Advertise on Multiple Channels.
Choose Your Location : Scout for potential locations that align with your targetmarket and budget. Set a Budget : Determine your budget for the pop-up, taking into account expenses such as rent, permits, insurance, staffing, marketing, and signage. Is it to test a new product, reach a new audience, or increase brand visibility?
If you are wondering how Beyond Meat has been able to make strides where others haven’t consider these four elements of its marketing strategy. Expand the definition of your targetmarket. Although its products are plant based Beyond Meat’s marketing does not explicitly call that out.
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