What it means to build a ‘DTC-smart’ brand for today’s retail environment
Inside Retail
JULY 16, 2025
In 2016, Facebook organic reach hovered around 16 per cent per post. Then there are Meta’s 2025 restrictions on health-related advertising, tightening the noose for wellness, beauty and supplement brands, which had pretty much relied on aspirational content for the past decade. Additionally, paid reach is not faring any better.
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