Retail TouchPoints

JULY 23, 2021

How will the splintering of viewership across media channels impact the resonance of advertising campaigns? billion in ticket sales (based on the 2016 Rio Games ), but merchandise sales will almost certainly suffer as well. But this year, I’d bet a lot of marketing directors are wishing they had sat this particular Olympics out.

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Retail TouchPoints

APRIL 19, 2022

We discuss it all, from product design to logistics to digital marketing. Ad fraud is a collection of tactics that fraudulently represent online advertising impressions, clicks, conversion or data events in order to generate revenues for publishers or exhaust advertising budgets for competitors. Step 2: Combat Ad Fraud.

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Inside Retail

DECEMBER 1, 2023

Techtronic admitted it had entered into 97 agreements with retailers and dealers between January 2016 and July 2021. It is illegal for suppliers of goods to specify a minimum price below which a reseller must not supply, advertise, or display those goods for sale.

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Retail TouchPoints

MAY 18, 2023

Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. Getting PPC strategy right can be a minefield, but here are five often unexplored tips that can do the trick to help build market share.

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Retail TouchPoints

AUGUST 31, 2022

While recent market trends have led many consumers online, in-person retail remains the bedrock of the global economy. Keeping that in mind, let’s think about how location data empowers CPGs to better understand their audience, choose the best retail partners, advertise smartly and scale globally.

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Inside Retail

MAY 10, 2022

The Australian digital advertising industry grew by a record 24.2 billion, the strongest year-on-year increase since 2016. In order to beat the rising cost of short-term digital marketing, retailers must focus more on long-term growth strategies. per cent in FY21 to reach $11.4 So what’s the solution?

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Retail TouchPoints

AUGUST 1, 2022

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements.

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Inside Retail

DECEMBER 18, 2024

According to analysis firm Grand View Research , the North American prebiotic and probiotic soda market generated US$191.7 The market is expected to grow at a compound annual growth rate of 8.1 One brand standing out in this growing market is Olipop. million of revenue in 2023. per cent from 2024 to 2030.

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Retail TouchPoints

JANUARY 21, 2021

The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key regional segments. the decline of the total retail market this year is expected to be double that experienced in the 2009 financial crisis.

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Inside Retail

JULY 17, 2023

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. IR: Are you approaching that market differently than you would approach Australia and New Zealand? SS: We’re not. It’s a copy and paste.

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Retail TouchPoints

MAY 9, 2023

retailers plan to use technology and automation for their critical behind-the-scenes work, like inventory, orders, payroll and invoicing — as well as for more customer-focused needs like communications, marketing, loyalty and checkout. Maintaining a cost-efficient marketing toolkit. What’s Next?

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Retail TouchPoints

OCTOBER 7, 2022

In 2016, it became the first national British newspaper to move fully online , and now it is among the first publishing outlets to employ a new technology that turns its articles into commerce vehicles. Social Commerce Meets Affiliate Marketing. This doesn’t necessarily mean the end of affiliate marketing.

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Retail TouchPoints

SEPTEMBER 27, 2021

Well, they only result in frustrated users and wasted advertising budget. That’s why in today’s competitive ecommerce space, marketing and advertising executives are leading the charge on making their sites faster. Today, Loveless runs Edgemesh , the global web acceleration company he co-founded with two partners in 2016.

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Inside Retail

AUGUST 22, 2024

During the 2016 Rio Olympics, the story of US gymnast Simone Biles captivated audiences. These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. Limited-edition items and memorabilia become highly sought after, creating a lucrative market for retailers.

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Inside Retail

JUNE 22, 2023

Savage x Fenty , Adore Me Consumer protection nonprofit Truth in Advertising filed a lawsuit in 2020 against Savage X Fenty and its parent company TechStyle, which also owns e-commerce platforms such as JustFab and Fabletics, for the company’s automatic enrollment techniques. or more, according to the complaint.

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Inside Retail

DECEMBER 19, 2022

Cultural experts now see brands benefitting from leaning into personality, authenticity and fun – swapping the slick advertising for relatable user-generated and low-fi content. Since then, he has performed on Dancing with the Stars in the US as well as advertising on social media for beauty brands to credit apps.

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Retail TouchPoints

JULY 14, 2022

Hauk will lead Victoria’s Secret as it integrates the merchandising, planning, marketing and creative teams to speed the company’s test and learn agenda and better engage customers. She has been CEO of PINK since 2018 and previously spent a decade at Bath and Body Works. Christine Rupp has been named Chief Customer Officer.

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Retail TouchPoints

APRIL 22, 2021

It’s a harsh reality for marketers, managers and developers alike. No marketer or developer sets out to anger their potential customers, however, that’s exactly what’s happening when we try to force an app download on a user. on a Sunday in the midst of a stage five meltdown…. And parents, in this analogy. Nearly half (!)

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Inside Retail

JUNE 27, 2024

Brands that take a strategic customer-centric approach can benefit from what funds customers do have and with ‘Euro summer’ heating up – Bydee is investing in meeting market demand with a localised approach. This was achieved by tapping into the travel-inspired swimwear niche and pivoting the expansion to markets that resonated.

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Store Growers

OCTOBER 12, 2016

Notes: These benchmarks show the revenue shares for comparison shopping engines, market places and social media. Source: Monetate Ecommerce Quarterly (Q2 2016). This table shows a breakdown of the different conversion rates you can expect for each of your marketing channels. Source: Monetate Ecommerce Quarterly (Q2 2016).

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Inside Retail

JUNE 9, 2021

Williams hires new chief marketing officer. Former advertising firm executive Chris Willingham has joined the senior leadership team at iconic Australian footwear and apparel brand R.M. Williams as chief marketing officer. He will start on the new role in the coming weeks. Moncler announces first chief brand officer.

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Inside Retail

MAY 27, 2021

After spending nearly five years as chief marketing officer at Catch, Ryan Gracie has left to join MyDeal , an up-and-coming online marketplace that listed on the ASX last October. . The conversation felt very much like the first conversation that I had with [Catch founders] Gabby and Hezi [Leibovich] back in 2016.

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Inside Retail

AUGUST 31, 2023

Meanwhile Holt, who was appointed general manager of sustainability, health and quality at Woolworths in 2016, explained that the team would discuss plans at length in order to determine which initiatives would resonate with customers, and actually work. “My However, there have been claims that the health-star ratings are misleading.

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Inside Retail

SEPTEMBER 22, 2021

In 2016, H&M selected then 60-year-old model Gillean McLeod as the star of its swimwear collection. High end beauty, fashion and lifestyle brands have been some of the slowest categories to really embrace the use of mature models for genuine marketing purposes (not just for a quick PR stunt). ” The fashion industry grows up.

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Small Biz Trends

SEPTEMBER 7, 2022

The Halloween season is also a prime opportunity for a successful marketing campaign. Halloween advertising is a great way to engage target audiences and boost sales ahead of the pivotal holiday shopping season. Benefits of Halloween Season Advertising. Halloween isn’t just for kids. Amazon Banner. Heinz Tomato Blood.

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Small Biz Trends

MAY 11, 2022

In my most recent search for fresh, new marketing reads, I ran into The Conversion Code: Stop Chasing Leads and Start Attracting Clients by Chris Smith. This book was originally published in 2016 and has just be completely updated and released. Email marketing. Advertising (Facebook Ads, Google Ads. Landing Pages.

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Inside Retail

SEPTEMBER 20, 2021

Auckland Court Judge BA Gibson said, however, that Bunnings’ marketing around it’s pricing was always tied to its price guarantee, where it will beat a competitors price by 15 per cent in New Zealand, and 10 per cent in Australia. The four-year court process has led to all parties incurring significant legal costs,” Schneider said.

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Retail TouchPoints

AUGUST 9, 2024

If you thought Uber ’s move into food delivery back in 2016 was interesting, wait until you see what they’ve been up to during the Paris Olympics. And services are clearly of interest to the company, given other recent expansions into package returns , store pickup for the holidays and, last but certainly not least, advertising.

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Retail TouchPoints

APRIL 20, 2021

In the world of ecommerce — no less a form of entertainment than our social feeds and media apps — this translates to the products brands suggest to us, both actively and passively, on their websites and via marketing channels. The Data Economy: How do Privacy Regulations Affect Revenue? Absolutely not.

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Inside Retail

AUGUST 6, 2024

Nine CEO Mike Sneesby pitched it as a “10-month marketing platform” for brands starting with the Road to Paris, the Gangwon Winter Youth Olympic Games in January, running all the way through to the Paris Olympic Games and culminating with the Paris Paralympic Games in September. And the cost for that marketing platform isn’t cheap.

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Inside Retail

AUGUST 4, 2021

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. Our decision on whether to authorise this agreement was finely balanced as a result,” ACCC deputy chair Delia Rickard said. “We

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Inside Retail

AUGUST 20, 2024

It’s a huge opportunity and a long time coming for Kmart Group managing director Ian Bailey, who was chief operating officer (COO) of Kmart during the turnaround in 2008 and took over from then-CEO Guy Russo in 2016. IR : How have you been going to market in terms of the marketing side? This was about 18 months ago.

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Retail TouchPoints

SEPTEMBER 5, 2023

His book, Winner Sells All, points to 2016 as the unofficial kickoff of this rivalry, when legacy retailer Walmart started moving into ecommerce and Amazon started investing in physical retail. Now he is digging into the evolution of both Amazon and Walmart, and the ongoing battle between the two companies to reign in the commerce realm.

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Inside Retail

DECEMBER 7, 2021

On August 14, 2016, during a pre-season match, when Colin Kaepernick, a professional quarterback at the time, decided to sit on the bench during the US national anthem to protest police brutality and social injustice, he didn’t know he was going to push the world of marketing and advertising toward more purposeful and woke messages and content.

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Inside Retail

SEPTEMBER 10, 2024

Moreover, with the cost of advertising on social media rising – without the promise of conversion – it’s not surprising that brands are looking to reach consumers in new and old ways. High-end multi-brand fashion retailers, such as Selfridges, Net-a-Porter and David Jones, all include catalogues in their marketing mix.

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Inside Retail

JULY 7, 2022

Robinson joined the company in 2016 as an advisory board member, focusing on range development, market growth, channel expansion, technical enhancements and operational and financial improvements. He also held the position of chief marketing officer and group executive digital at David Jones. I certainly can’t wait.”.

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Inside Retail

APRIL 14, 2023

Our 2022 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. She moved to Australia in 2016 and launched Go For Zero in 2018. I had to learn about Google and Facebook advertising,” she says.

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