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David’s Bridal Acquires Wedding Media Brand, Launches Pearl Media to Create ‘Ultimate Inspiration Network’

Retail TouchPoints

This lengthened proposal and wedding planning lifecycle has brides spending more time researching, planning and curating their dream day, creating a prime audience for advertisers that Davids Bridal is now uniquely positioned to serve.

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How Retailers Should Deal with Digital Advertising Inflation in 2023

Retail TouchPoints

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.

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R.M. Williams names new chief marketing officer

Inside Retail

Former advertising firm executive Chris Willingham has joined the senior leadership team at footwear and apparel brand R.M. Willingham, former managing director of advertising and brand consulting company DDB New Zealand, will aim to drive the next phase of growth for the 89-year-old South Australia-based company. The post R.M.

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5 New Ways Retail Marketers Can Utilize Location Data This Year

Retail TouchPoints

For example; a QSR brand was seeking to understand if its OTT (Over The Top) spend drives customers in-store and how quickly the OTT advertising was driving those people into their restaurants. Retailers and advertisers can closely review and monitor dwell time using location data. Amplifying your message across channels.

Location 279
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5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. Make Sure Your Product Feed is 100% Accurate A product feed is a file that contains a list of products a brand wants to advertise on Google.

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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. What does that mean?

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Luxe-for-less leader MCoBeauty talks international expansion

Inside Retail

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. Some of our products are made in China, the US, Korea, and Australia, but we’ve managed to have very little price increases. It’s a copy and paste.