Remove 2016 Remove Advertising Remove Location
article thumbnail

How CPGs Can Use Location Data to Spur Growth

Retail TouchPoints

Unsurprisingly, then, location data is widely recognized as a valuable tool for unlocking growth. With it, businesses can gain insights into the offline habits of their customers and figure out where competitors and partners are located to optimize decisions like site selection. Use Location Data to Better Understand your Audience.

Location 290
article thumbnail

5 New Ways Retail Marketers Can Utilize Location Data This Year

Retail TouchPoints

While location intelligence has been almost synonymous with measuring foot traffic to stores, there are much broader applications that retailers and marketers should incorporate into their strategies this new year. Location intelligence helped the QSR leader identify that afternoons were the busiest times for visits (vs.

Location 279
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Steps Retailers Can Take to Detect and Defend Against Ad Fraud

Retail TouchPoints

Ad fraud is a collection of tactics that fraudulently represent online advertising impressions, clicks, conversion or data events in order to generate revenues for publishers or exhaust advertising budgets for competitors. Ad fraud is any online advertisement cost you pay for a non-targeted buyer. Step 2: Combat Ad Fraud.

article thumbnail

5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. Make Sure Your Product Feed is 100% Accurate A product feed is a file that contains a list of products a brand wants to advertise on Google.

article thumbnail

Uber is Using the Paris Olympics to Demonstrate its Prowess as a ‘Travel Partner’

Retail TouchPoints

If you thought Uber ’s move into food delivery back in 2016 was interesting, wait until you see what they’ve been up to during the Paris Olympics. Back when Uber Eats launched (under its original name UberFresh), it was a limited offering during lunchtime only in select locations, available within the classic Uber app.

article thumbnail

Personalization in the Age of GDPR

Retail TouchPoints

Traditionally, ecommerce personalization vendors function by leveraging detailed user profiles that include Personally Identifiable Information (PII) like a shopper’s name, location, age, gender, as well as more sensitive information like email addresses and credit card details. The Data Economy: How do Privacy Regulations Affect Revenue?

Consumer 264
article thumbnail

Exclusive Q&A: Cashierless Grocery Requires a ‘Very Human Response to the Customer’

Retail TouchPoints

Douang and his co-founders Josh Douang and Marie Yong knew there had to be a better way to manage the 24-hour grocery retail business without being on location around the clock. Perhaps this could be a way for them to develop advertising models that generate additional revenue. Building a Smart, Secure Store Experience.