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David’s Bridal Acquires Wedding Media Brand, Launches Pearl Media to Create ‘Ultimate Inspiration Network’

Retail TouchPoints

This lengthened proposal and wedding planning lifecycle has brides spending more time researching, planning and curating their dream day, creating a prime audience for advertisers that Davids Bridal is now uniquely positioned to serve.

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How Lush uses its stores as platforms for education and community connection

Inside Retail

By shifting its efforts from digital advertising to grassroots advocacy, the brand is recasting its physical stores as platforms for social impact and conscious engagement. during the 2016 federal election, distributing voting guides and campaigning on reef protection. A partnership with GetUp!

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How soda brand Olipop leverages pop-culture moments to grow

Inside Retail

Pooling together the US$100,00 they received from selling Obi in 2016, Goodwin and Lester dived back into the world of healthy sodas and ended up hitting a grocery retail jackpot. By the end of 2024, the brand is set to hit US$500 million in sales, over double the US$200 million Olipop generated in 2023.

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Macy’s Leaders Answer 6 Big Questions About the Company’s Future at NRF

Retail TouchPoints

If I said in either channel, physical or digital, we can expand or contract any business based on the opportunity that we see that season; if men’s is a little softer and women’s is doing well, we can fund into those things with more people, more advertising, more inventory. This is where you’re experiencing the brand.

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What it means to build a ‘DTC-smart’ brand for today’s retail environment

Inside Retail

For a decade, direct-to-consumer (DTC) was not just a channel, but a cultural movement. In 2016, Facebook organic reach hovered around 16 per cent per post. How many pastel-packaged wellness gummies can the average consumer buy? It whispered the golden promise of founder-led disruption.

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Jason & Scot Show Episode 327 Agentic Commerce

Retail Geek

Kicking off, the duo discusses the monumental news that Fiji Simo, the former CEO of Instacart, has been tasked with leading OpenAI’s consumer products division. They reflect on how social media is transforming the way consumers discover and purchase products, paralleling it with the changes brought by AI technologies.

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Down to flavour: Mingle Seasoning and Girthmasterr stir up the spice aisle

Inside Retail

In a daring departure from the polished conventions of pantry product advertising, Australian brand Mingle Seasoning has turned up the heat, literally and figuratively, with a provocative campaign starring internet sensation, Girthmasterr. It’s not your typical daytime slot fare, and that’s precisely the point.