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Serious Counterfeiting Requires a Serious, Intelligence-Led Response

Retail TouchPoints

In 2019, GhostData found that 56,000 Instagram accounts were associated with the counterfeit of luxury brands, representing a 171% increase since 2016. These accounts generated 64 million posts to promote imitation products, up more than 300% from 2016.

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Under Armour Names New Americas President, Chief Legal Officer

Retail TouchPoints

24, David Baxter will be promoted to President of the Americas, succeeding Stephanie Pugliese, who is stepping down and leaving the company; and Mehri Shadman has been appointed Chief Legal Officer and Corporate Secretary as current Chief Legal Officer John Stanton retires after 16 years with the company.

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The right formula? Promotion of toddler milk comes into question

Inside Retail

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. Promotion of toddler milk comes into question appeared first on Inside Retail. The post The right formula?

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5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

In grocery ecommerce alone, online revenues are expected to account for more than 13% of total category sales by 2026. Benefits to retailers and brands include promoting in-store inventory in real time, using Google Shopfronts as a local, digital experience and monitoring the impact of digital advertising.

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Here is what’s driving Danish retail giant Bestseller’s success Down Under 

Inside Retail

Following its launch in Australia in 2016, Danish retail group Bestseller has firmly entrenched its presence in the retail market, with the company making strides in its sustainability and circularity initiatives. It] is regarded as one of the consistently top performing brands amongst our wholesale accounts,” Dahl-Thorup said.

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What Retailers Can Learn from Grocers About Sustainability

Retail TouchPoints

Investing in better reporting tools can uncover both cost savings and operational efficiencies. ● Get ahead of Scope 3 carbon emissions regulations: Scope 3 emissions account for 90% to 98% of retailers’ greenhouse gas emissions, according to the National Retail Federation. Retailers should strongly consider adopting these same practices.

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‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

Retail TouchPoints

The EU set the stage for these changes in 2016 with its General Data Protection Regulation (GDPR), which laid out firm guidelines for the protection and sharing of consumer data. This is about consumers wanting a clear understanding of why marketers need their data and holding those marketers accountable,” said Richardson. “We