Inside Retail
MARCH 4, 2024
Baby Boomers should be the prime target market for brands, yet many ignore the great potential of this consumer with only 5 per cent of advertising expenditure in Australia spent on this demographic,” said Kopanidis. While luxury and editorial fashion often see diverse age casting as camp, mainstream brands are still catching up.
Inside Retail
APRIL 28, 2021
In 2015, the Nanjing-based company shortened its brand name to Shein and adopted the slogan “She in, shine out”. None of this makes a difference to Shein’s Gen Z target market, who are often dealing with budget constraints and willing to put up with slow deliveries in order to get their hands on the latest fashions.
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Inside Retail
JULY 4, 2023
Started by Adrian Cheong in 2015, Malaysian fragrance brand Analogue Apotik has carved out a niche in the APAC market with its solid colognes for men. “I While you have high-end customers who will go for international brands, and low-wage earners who will prefer cheaper products, our target market is solely the middle class,” he noted.
Inside Retail
JUNE 27, 2022
Recognising this underserved market, Sugar cosmetics entered the Indian market around the middle of 2015 to ‘enable women to explore, crack the code and relish in beauty products that were created for them to feel confident in their own skin.’. Explosive sales growth.
Wiser
AUGUST 17, 2018
Depending on your target market, how you use social media should vary to match their usage patterns. For instance, if you are targeting baby boomers, you should share your BOGO sales on Facebook as opposed to Instagram. Social media is growing and retailers cannot afford to ignore it.
Wiser
OCTOBER 7, 2024
As the company prepares for a new era under the leadership of Christian Maviel in 2015, Cacolac is focusing on revitalizing its brand and expanding its presence, particularly in the Drive circuit—a crucial distribution channel for French grocery retail.
Indigo 9 Digital
JANUARY 17, 2023
The retailer was originally called SheInside but the name was shortened in 2015 to Shein. While Shein is based in China its target market is international. Shein was founded over a decade ago in 2008 in Nanjing China by Chris Xu an American born Chinese graduate of Washington University. Shein sells cheap, really cheap clothing.
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