Inside Retail

APRIL 28, 2021

In 2015, the Nanjing-based company shortened its brand name to Shein and adopted the slogan “She in, shine out”. Shipments to US shoppers typically take 10 to 15 days, as products are first shipped from China to a warehouse in Los Angeles, before being sent out via the regular post.

Fast Fashion 162

Fast Fashion Fashion Target Market Consumer 162

Wiser

AUGUST 17, 2018

When Amazon first introduced free shipping in some parts of Europe, they saw a significant increase in sales for all places except for France. The reason why France’s sales were not on par with the other countries was because instead of free, shipping’s cost was mistakenly reduced to 1 franc (about 10 cents at the time).

Advertising 112

Advertising Promotions Visual Merchandising Store Layout 112

Indigo 9 Digital

JANUARY 17, 2023

The retailer was originally called SheInside but the name was shortened in 2015 to Shein. Shein is vertically integrated allowing it to go from design to shipping in as little as three days. While Shein is based in China its target market is international. Shein sells cheap, really cheap clothing. Source: Bloomberg.

Fast Fashion 52

Fast Fashion Fashion Shipping Target Market 52

Rain Pros

JANUARY 15, 2023

Opportunity to Collect Valuable Customer Data “Being able to collect customer data enables you to construct a detailed portrait of your target market : who they are, and what makes them tick,” says Small Business Trends. This effectively broadens your potential target market from thousands to millions.

Payment Services 52

Payment Services Target Market Shipping Returns 52

Retail Gazette

DECEMBER 20, 2023

In what the retailer called a “significant milestone for the category”, this autumn M&S unveiled its first dedicated menswear campaign since 2015. ” A new M&S clothing team Another key factor in its transformation has been the team running the ship. However, it’s not all about womenswear.

Fashion 75

Fashion Promotions Visual Merchandising Shopping 75