The Next Generation of Shoppers Needs a Next-Generation Strategy
Retail TouchPoints
SEPTEMBER 6, 2022
Your grandma shops online. But for retailers, having an online strategy isn’t enough — especially if it’s an outdated one, and only designed for one generation. A new generation of shoppers, Gen Z, are bending online shopping to their will. Three suggestions: Adapt to where and how Gen Z wants to shop.
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