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How Buy One, Get One Can Improve Your Sales

Wiser

Big companies such as TOMS and Chipotle have seen a lot of success with BOGO promotions. In a report from AMG , 66 percent of shoppers say that they like BOGO the most out of all discount promotions. They also found that 93 percent of shoppers report that they have taken advantage of BOGO promotions at least once.

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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

Recognising this underserved market, Sugar cosmetics entered the Indian market around the middle of 2015 to ‘enable women to explore, crack the code and relish in beauty products that were created for them to feel confident in their own skin.’.

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How Cacolac Improved Product Availability and Sales with Wiser

Wiser

As the company prepares for a new era under the leadership of Christian Maviel in 2015, Cacolac is focusing on revitalizing its brand and expanding its presence, particularly in the Drive circuit—a crucial distribution channel for French grocery retail. We were able to prioritize our best-selling SKUs and ensure their availability.”

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11 Things You Need to Know About Shein

Indigo 9 Digital

The retailer was originally called SheInside but the name was shortened in 2015 to Shein. Laura Illanes, a 22-year-old student at the University of South Carolina Upstate, said she gets six free pieces of clothing from Shein each month for promoting the brand to her 36,000 Instagram followers. Shein sells cheap, really cheap clothing.

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From frumpy to fashionable: the triumphant turnaround of M&S Clothing

Retail Gazette

In what the retailer called a “significant milestone for the category”, this autumn M&S unveiled its first dedicated menswear campaign since 2015. Back in 2019, former chief executive Steve Rowe pointed to a jeans promotion the retailer had ran in February, fronted by TV presenter Holly Willoughby, saying: ‘We sold out.

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