Is Under Armour’s expensive comeback plan a doomed path?
Inside Retail
SEPTEMBER 15, 2024
in 2015, when revenue hit US$3.9 This year, however, as of September 11, shares of Under Armour have fallen 23 per cent over the past year and are down 87 per cent from their high in 2015, erasing US$18 billion of the company’s market value. The post Is Under Armour’s expensive comeback plan a doomed path?
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