2015 Marketing Target Market 
Inside Retail
MARCH 4, 2024
Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If
Inside Retail
JULY 4, 2023
Started by Adrian Cheong in 2015, Malaysian fragrance brand Analogue Apotik has carved out a niche in the APAC market with its solid colognes for men. “I These were the few countries that were very open in terms of their markets, it was very easy to get into. Buying power is still very much an issue in Malaysia.
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Inside Retail
APRIL 28, 2021
In 2015, the Nanjing-based company shortened its brand name to Shein and adopted the slogan “She in, shine out”. None of this makes a difference to Shein’s Gen Z target market, who are often dealing with budget constraints and willing to put up with slow deliveries in order to get their hands on the latest fashions.
Inside Retail
JUNE 27, 2022
India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. L Catterton’s strategic partnership with LVMH will also supercharge Sugar’s expansion in the near future.
Wiser
AUGUST 17, 2018
Advertise on mobile channels by leveraging social media and email marketing to reach out to shoppers on the go. Depending on your target market, how you use social media should vary to match their usage patterns. Data from eMarketer found that global mCommerce sales were greater than $1.3 That is up from 57 percent in 2016. .
Wiser
OCTOBER 7, 2024
As the company prepares for a new era under the leadership of Christian Maviel in 2015, Cacolac is focusing on revitalizing its brand and expanding its presence, particularly in the Drive circuit—a crucial distribution channel for French grocery retail.
Indigo 9 Digital
JANUARY 17, 2023
The retailer was originally called SheInside but the name was shortened in 2015 to Shein. While Shein is based in China its target market is international. In the United States, Shein has a 40% share of the fast fashion market with sales reaching $16 billion in 2021. Shein sells cheap, really cheap clothing.
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