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Beyond gender: How Lego’s push for ‘inclusive play’ reflects social change

Inside Retail

Last Monday, on International Day of the Girl, the Lego Group announced a commitment to removing harmful gender stereotypes from all of its products and marketing going forward. . Lego isn’t the first retailer to try to downplay gender in its marketing to kids. Blue-and-pink divide.

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How US$4bn activewear brand Vuori builds community through bricks-and-mortar

Inside Retail

Vuori is a California-based brand that has taken the athleisure market by storm. After raising US$2 million from friends and family, Kudla launched the brand with a pair of moisture-wicking men’s shorts in 2015. The direct-to-consumer brand was founded by Joe Kudla in 2014.

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How Buy One, Get One Can Improve Your Sales

Wiser

Besides covering your store with flyers, you can use your store layout to advertise your BOGO promotion by leveraging music, product displays, lighting and even climate control to present the best shopping experience as possible. Depending on your target market, how you use social media should vary to match their usage patterns.

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Vasos extolled for accomplishments

Mass Relators

In 1983, Vasos was a recent graduate from Western Carolina University, having earned his degree in marketing. In 2001, Vasos joined Longs Drug Stores Corp. Vasos brought his drug store experience to Dollar General in 2008 when he joined as executive vice president, division president and chief merchandising officer.