How Sephora Turned Order Fulfillment into a Loyalty-Builder
Retail TouchPoints
AUGUST 22, 2024
Now, Sephora is a clear leader in omnichannel execution — and fulfillment has become a key differentiator in the brand experience. To achieve that goal, fulfillment has to be embedded into other functional discussion areas, such as marketing and merchandising. “We The retailer even ran a flash shipping program as early as 2015.
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