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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Chinese fast fashion retailer Shein may frequently grab headlines for the wrong reasons but there’s no denying the increasing popularity of the controversial brand. As of October 2020, Shein was the world’s largest online-only fashion company, according to Euromonitor International. Retailers in particular use this tactic a lot.

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PrettyLittleThing marketing boss exits after 10 years

Retail Gazette

PrettyLittleThings marketing boss Nicki Capstick has left the fast fashion after a decade. Capstick is understood to have stepped down from her role as the brands chief marketing officer, Drapers reported.

Marketing 104
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Uniqlo’s US expansion: Has the parent learned its lessons?

Inside Retail

By 2015, a year after opening 17 stores but still unable to get traction, it began to cut its losses and close smaller, unprofitable suburban mall stores yet again. For example, it offers products like cropped T-shirts and damaged jeans in the US that are popular there but not a staple in its Asian markets. million in Texas.

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H&M posts surprise profit, despite slow seasonal sales

Inside Retail

The company said consolidating the earnings of its Sellpy second-hand platform had boosted earnings by about 1 billion crowns, but warned that H&M’s overall sales for the spring season had been delayed in many markets by cold weather. crowns in Stockholm on Wednesday, just one third of its 2015 all-time high of 368.5

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What Europe’s upcoming ban on unsold textiles means for fashion

Inside Retail

Earlier this year, the European Commission (EC) announced its 2030 vision for textiles, moving the goalposts once again when it comes to sustainable and circular solutions for fashion’s waste problem. Against this backdrop, the EC aims to create a coherent framework and vision for the transition of the textile sector to a less wasteful model.

Fashion 245
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Why Amazon, Rent the Runway, Etsy are betting on resale

Inside Retail

Uniqueness is one of the most coveted elements of fashion for many style-conscious shoppers, and in a world drowning in new brands, buying vintage or resale is the best option to find something truly special. “To Even e-commerce giant Amazon is entering the resale market. The future of secondhand fashion.

Fashion 246
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From moto to marathons: What’s next for performance apparel brand Sa1nt

Inside Retail

Here, Clarke reflects on how the SA1NT business has evolved since 2015, and the opportunities that are present in the recovery space. IR: Can you share your business journey from Sa1nt Moto in 2015, including the evolution that occurred from motorcycle wear?

Apparel 264