How Retailers like Rothy’s and Shinola are ‘De-Risking’ Product Design with Consumer Data
Retail TouchPoints
DECEMBER 3, 2021
Consumers have changed, they are less willing to be dictated to, they are harder to predict and they’re moving faster — now more than ever we’re seeing merchants and planners and designers looking for ways to be more attuned, more regularly, with what their consumers want.”. MakerSights launched in 2015.
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