Inside Retail

AUGUST 27, 2024

The direct-to-consumer brand was founded by Joe Kudla in 2014. After raising US$2 million from friends and family, Kudla launched the brand with a pair of moisture-wicking men’s shorts in 2015. Vuori is a California-based brand that has taken the athleisure market by storm.

Sporting Goods 130

Sporting Goods Apparel Visual Merchandising Store Layout 130

Inside Retail

OCTOBER 17, 2021

In 2016, British department store John Lewis removed gender-based signs and replaced the labels on its own brand of children’s clothing with tags that read ‘boys and girls’ or ‘girls and boys’. This is a major shift from the status quo, according to Jana Bowden, a consumer psychology expert at Macquarie University Business School.

Store Layout 130

Store Layout Department Stores Marketing Consumer 130

Wiser

AUGUST 17, 2018

BOGO is a great discount technique to use to appeal to consumers. Even as both consumers and shoppers appreciate a Buy One, Get One promotion, differences remain between a good BOGO deal and a poor one. . The White House Office of Consumer Affairs found that on average, loyal customers are worth up to ten times their first purchase.

Advertising 112

Advertising Promotions Visual Merchandising Store Layout 112

Mass Relators

JANUARY 20, 2023

In 2001, Vasos joined Longs Drug Stores Corp. as senior vice president and chief merchandising officer, where he was responsible for all pharmacy and front-end marketing, merchandising, procurement, supply chain, advertising, store development, store layout and space allocation, as well as the operation of three distribution centers.

Beauty and Health 52

Beauty and Health Merchant Services Store Layout Advertising 52