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How Brands Can Deliver Sustainable Instant Commerce for Consumers

Retail TouchPoints

The COVID-19 pandemic has undoubtedly accelerated shifts in consumer behavior and expectations, and not many have been as dramatic as the explosive rise of ecommerce. Perhaps one of the biggest pain points brands have struggled with in ecommerce over the past two years is meeting consumers’ increased demand for immediacy.

Consumer 289
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Reports: Chinese Ecommerce Player Pinduoduo Launches U.S. Site

Retail TouchPoints

Temu’s site shows average shipping times to most of the U.S. Founded in 2015 , Pinduoduo has focused on lower-income customers and the agricultural sector. Multiple women’s dresses are priced below $20 (some below $10 ) and only a few are above $50. of seven to 15 business days, with no fees for orders of $49 or more.

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After a $5.5B Valuation, Vuori Exec Reveals What’s Next in International Expansion

Retail TouchPoints

At a time when renowned athleisure brands like Lululemon are struggling , Vuori is continuing to ride its rocket ship to growth. Since its launch in 2015, Vuori has grown to serve customers across 18 countries through a growing network of brick-and-mortar locations and a robust ecosystem of distributors.

Consumer 147
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Scaling Up Sales in Enterprises: Weighing Discounts Against Free Shipping

Wiser

Among these strategies, two stand out as particularly effective tools for driving conversions: discounts and free shipping. On the other hand, free shipping has emerged as a potent marketing strategy in the era of eCommerce. Free Shipping The influence of free shipping on eCommerce conversions is profound.

Shipping 148
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Subscription Pro Tips: Encourage Loyalty and Long-Term Relationships by Making it Easy to Cancel

Retail TouchPoints

Subscriptions can be tricky business, not least because most consumers at one time or another have had a bad experience with a subscription service. That has not stopped consumers from subscribing though, especially with the rise of new takes on the model (box services, auto shipping and streaming TV, to name just a few).

Consumer 333
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More Orders from Amazon will Soon be Arriving in their Own Packaging — Here’s Why

Retail TouchPoints

And yet that’s exactly what Amazon is doing with its Ships in Product Packaging (SIPP) program, which, as the name suggests, allows products to ship in their original box or bag without any added Amazon packaging. As a result, in 2022, 11% of packages globally were shipped without Amazon packaging , amounting to millions of deliveries.

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How Sephora Turned Order Fulfillment into a Loyalty-Builder

Retail TouchPoints

The retailer even ran a flash shipping program as early as 2015. Since those early days of the pandemic, when flexible fulfillment was a requirement for staying in business, Sephora’s fulfillment ecosystem has expanded and evolved to create new value for consumers. Curbside pickup soon followed BOPIS.