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Need For Speed: How Retailers Can Meet Consumers’ Digital Expectations

Retail TouchPoints

Consumer expectations are constantly on the rise, driven by innovations and new offerings that promise more efficient and personalized experiences. Now that the COVID-19 pandemic has shifted even more of our lives online, introducing new consumers to digital sales channels, providing seamless digital experiences is more urgent than ever.

Consumer 338
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How Retailers like Rothy’s and Shinola are ‘De-Risking’ Product Design with Consumer Data

Retail TouchPoints

Technological innovations have optimized and enhanced almost all areas of the retail organization, from marketing to fulfillment, but the process of bringing products to market has been markedly slower to advance. And yet the process that brands use for bringing products to market to serve that consumer hadn’t evolved at all.

Consumer 261
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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Retailers have failed to understand and represent a large consumer demographic that could be lucrative to their business.

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Why AMP for Email has a Place in Every Email Marketers’ Playbook

Retail TouchPoints

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. AMP for email allows marketers to send surveys and collect data, too. Consumers appreciate engaging with email directly and not having to click on a link.

Marketing 242
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Alibaba’s Freshippo launches into Australia with local partner

Inside Retail

Freshippo’s items will be available through Ebest’s shopping app and website, with a product selection tailored to the Australian market, including Chinese delicacies such as snacks, juices, tea drinks, and culinary sauces. Australia is Freshippo’s third offshore market after the US and Singapore.

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Chatime Australia boss appointed global CEO

Inside Retail

A focus on market profitability in every market, creating a critical and sustainable model for every investor and shareholder. We invested in project Joy last year, now it is about rolling that out across our primary and secondary markets over the next 12-18 months,” Antonius said. New market identification.

Marketing 290
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Subscription Pro Tips: Encourage Loyalty and Long-Term Relationships by Making it Easy to Cancel

Retail TouchPoints

Subscriptions can be tricky business, not least because most consumers at one time or another have had a bad experience with a subscription service. That has not stopped consumers from subscribing though, especially with the rise of new takes on the model (box services, auto shipping and streaming TV, to name just a few).

Consumer 294