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Singaporean fashion brand Beyond The Vines sets sights on new markets

Inside Retail

The brand, commonly known for its bag designs characterised by vibrant colours, was founded by Singaporean husband-and-wife duo Daniel Chew and Rebecca Ting in 2015. Inside Retail spoke to Ting to learn more about Beyond The Vines’ Thai venture and its larger ambition for overseas markets. RT: Yes, definitely.

Fashion 130
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Alibaba’s Freshippo launches into Australia with local partner

Inside Retail

Freshippo’s items will be available through Ebest’s shopping app and website, with a product selection tailored to the Australian market, including Chinese delicacies such as snacks, juices, tea drinks, and culinary sauces. Australia is Freshippo’s third offshore market after the US and Singapore.

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What do Amazon’s Prime Day results reveal about the US retail market?

Inside Retail

Amazon’s first Prime Day was held on July 14, 2015, and was created to celebrate Amazon’s 20th anniversary. The event was originally marketed as a “one-day only event filled with more deals than Black Friday”, but thanks to increasing popularity over the years, it has since shifted to be a two-day extravaganza.

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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Retailers have failed to understand and represent a large consumer demographic that could be lucrative to their business.

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How Retailers like Rothy’s and Shinola are ‘De-Risking’ Product Design with Consumer Data

Retail TouchPoints

Technological innovations have optimized and enhanced almost all areas of the retail organization, from marketing to fulfillment, but the process of bringing products to market has been markedly slower to advance. And yet the process that brands use for bringing products to market to serve that consumer hadn’t evolved at all.

Consumer 264
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Need For Speed: How Retailers Can Meet Consumers’ Digital Expectations

Retail TouchPoints

Consumer expectations are constantly on the rise, driven by innovations and new offerings that promise more efficient and personalized experiences. Now that the COVID-19 pandemic has shifted even more of our lives online, introducing new consumers to digital sales channels, providing seamless digital experiences is more urgent than ever.

Consumer 340
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Why AMP for Email has a Place in Every Email Marketers’ Playbook

Retail TouchPoints

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. AMP for email allows marketers to send surveys and collect data, too. Consumers appreciate engaging with email directly and not having to click on a link.

Marketing 289