Remove 2015 Remove Consumer Remove Fulfillment
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How Sephora Turned Order Fulfillment into a Loyalty-Builder

Retail TouchPoints

Now, Sephora is a clear leader in omnichannel execution — and fulfillment has become a key differentiator in the brand experience. To achieve that goal, fulfillment has to be embedded into other functional discussion areas, such as marketing and merchandising. “We The retailer even ran a flash shipping program as early as 2015.

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How Brands Can Deliver Sustainable Instant Commerce for Consumers

Retail TouchPoints

The COVID-19 pandemic has undoubtedly accelerated shifts in consumer behavior and expectations, and not many have been as dramatic as the explosive rise of ecommerce. Perhaps one of the biggest pain points brands have struggled with in ecommerce over the past two years is meeting consumers’ increased demand for immediacy.

Consumer 289
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Amazon Appoints Insider as CEO of Worldwide Stores

Retail TouchPoints

Amazon has named 17-year company veteran Doug Herrington to the renamed role of CEO of Worldwide Amazon Stores, filling the position left vacant by former CEO of the Worldwide Consumer Dave Clark. Since 2015, Herrington has served as Amazon’s SVP of the North America Consumer. Pat Bajari (Chief Economist).

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How Retailers like Rothy’s and Shinola are ‘De-Risking’ Product Design with Consumer Data

Retail TouchPoints

Technological innovations have optimized and enhanced almost all areas of the retail organization, from marketing to fulfillment, but the process of bringing products to market has been markedly slower to advance. And yet the process that brands use for bringing products to market to serve that consumer hadn’t evolved at all.

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More Orders from Amazon will Soon be Arriving in their Own Packaging — Here’s Why

Retail TouchPoints

Soon many more Amazon orders will be arriving without that friendly Amazon “over-box,” because as of today SIPP is expanding to all Fulfilled by Amazon (FBA) sellers in the U.S. Since 2015, Amazon has avoided using more than 2 million tons of packaging material as a result of SIPP and other packaging innovations. and Canada.

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3 Ways Retailers Can Harness the Post-Purchase Experience

Retail TouchPoints

The pandemic has shifted post-purchase expectations — consumers expect a more personalized, relevant-to-them experience that goes beyond checkout. Fulfilment, shipping, delivery and returns updates can all be enriched with personalized promotions, loyalty program information and other immersive, branded content.

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How Pat McGrath Labs fell from a US$1 billion valuation – and what’s next

Inside Retail

After several decades of creating iconic looks on high-end runways and in editorial shoots for magazines, including Allure and Vogue , makeup artist Pat McGrath decided to launch her eponymous beauty brand in 2015. Can Pat McGrath Labs make a comeback?

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