Remove 2015 Remove Advertising Remove Social Commerce
article thumbnail

From Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,800 Target Stores

Retail TouchPoints

I found a new factory in 2015, and they really understood my vision. I also was doing all our social media, posting about every store that wanted to carry Bogg Bag, and sharing the best places for people to get them. Vaccarella: Organic social has been key. But we are looking at advertising in a positive light going forward.

Wholesale 275
article thumbnail

Is China Taking Over the (Cyber) World?

Retail TouchPoints

The advance of social commerce provided China with additional means to establish its leadership in digital commerce. Platforms like ByteDance’s Douyin and its counterpart for foreign markets, TikTok, integrate social experiences with shopping.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Meta’s move away from Instagram Shopping means for retailers

Inside Retail

It started with Facebook Shop, which was launched in 2015. In light of this, Facebook’s recent announcement that it is rolling back its shopping features on Instagram and making its “new north star…more directly tied to advertising revenue for Meta” isn’t surprising. Will Meta limit itself to just advertising in this new universe?

Shopping 130
article thumbnail

Jason & Scot Show Episode 268 – Amazon Prime Day Recap with ChannelAdvisor CEO David Spitz

Retail Geek

Amazon Prime day was launched in 2015 to celebrate Amazon’s 20th anniversary, and has become a world-wide summer shopping event. The length of the event has been slowly expanding since 2015, so it is now two days long. He joins us this week to share ChannelAdvisor data from Amazon Prime Day 2021.

Apparel 66
article thumbnail

Jason & Scot Show Episode 316 Annual Predictions 2024

Retail Geek

No Shopify launches an ad product such as a retail media network Yes Meta/Google/TikTok lose ad share to new social media platforms and retail media networks. We looked this up, and our first show was on November 14, 2015, if you believe it or not. This will be our ninth year.