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From Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,800 Target Stores

Retail TouchPoints

It was around the time Hurricane Sandy hit the Jersey Shore, so we decided to donate the bags to people as they returned to their homes on the island and get groups involved for donations. I found a new factory in 2015, and they really understood my vision. But we are looking at advertising in a positive light going forward.

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Retail appointments for the week

Inside Retail

In that role, Wright oversaw significant investment in advertising and inventory in 2020, which led to the company having some of its best months, despite the impact of the global pandemic on consumer sentiment. Mosaic Brands general manager from 2015 to 2020, John Hardy, has been named Esther & Co’s new general manager.

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How to Protect Your Brand Through Pricing

Wiser

It’s easy to create a pricing policy for a new product or service and then set it and forget it, especially if you get some strong sales returns at the beginning. When it comes to brand protection and pricing, two policies immediately come to mind: Unilateral pricing policies (UPP) and minimum advertised price policies (MAP).

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Cashback goes premium: Stylerunner sisters reunite to launch Her Black Book

Inside Retail

Digital platforms that specialise in gathering coupon codes and cashback offers have become a popular way for retailers to reach new and existing customers as the online space has become more crowded and traditional forms of advertising have become more costly in recent years. . “We Sasi exited the business in 2015.

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Southeast Asian retailer Shopee’s long path to profit: Are we there yet?

Inside Retail

Shopee opened for business as a consumer-to-consumer (C2C) marketplace in the first quarter of 2015 and evolved into a hybrid B2C/C2C business model that by late 2019 was growing fast. Sales growth, while still strong, is slowing, returning to its pre-pandemic trajectory. billion in 2019 to -US$2.6 billion in 2021. Competitive edges.

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? One of the drags on profits for most direct-to-consumer retailers is advertising expenses. million on advertising in 2019 and 2020 respectively. million on “refunds, returns, and discounts” in 2018.

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

66% of consumers surveyed said “best value for money” keeps them returning to a brand, taking the top spot in terms of consumer preferences. After Walmart suffered its first decline in sales in 2015 since 1970, it realized it had to be more aggressive. Core to any eCommerce business is website traffic that returns on a frequent basis.