Retail TouchPoints

JANUARY 18, 2021

ASONTV companies continued to break advertising records throughout the remainder of 2020. Given unprecedented levels of ASONTV spend in 2020, there will be a significant pent-up consumer demand for these extensively advertised products. The more the ASONTV marketer spends, the higher the eventual retail sales should be.

Advertising 299

Advertising Marketing Consumer Promotions 299

Indigo 9 Digital

NOVEMBER 16, 2023

One of the drags on profits for most direct-to-consumer retailers is advertising expenses. million on advertising in 2019 and 2020 respectively. That is significantly higher than what companies typically spend on sales and marketing. Take department store Kohl’s, last year its marketing costs were only 4.9%

Consumer 98

Consumer Returns Advertising Marketing 98

Store Growers

JANUARY 29, 2019

The company launched back in 2015 with a $171,000 Kickstarter campaign. Here is a quote from CMO Alex McArthur : “We have more people on our creative team than our advertising or acquisition team. So let’s say 50% of their $143M marketing spend is actual media budget, and a third of that amount is spent on Google Ads. (I

Advertising 64

Advertising Marketing Shopping Promotions 64

Retail Geek

NOVEMBER 20, 2023

And it was really when we purged all that stuff around 2015, seeing the Caspers of the world emerge and Warby Parker’s and even Tesla with their showrooms. By the way, TV advertising is still a big piece of our marketing spend.

Dead-Stock 64

Dead-Stock Consumer Shopping Marketing 64