Casper CEO’s Roadmap to Profitability: Control Costs, Expand Wholesale and Cater to Customers
Retail TouchPoints
APRIL 1, 2024
The company upended the mattress industry when it debuted in 2014, with its fresh branding and ecommerce-based approach to a category that had steadfastly resisted digital disruption. So in 2012 we rebuilt, top to bottom, the entire company so we could replenish stores and ship to the customer from the same inventory pool.
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