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More Private Label, Smaller Store Footprints: How COVID-19 Is Accelerating Existing Retail Trends

Retail TouchPoints

in 2014 to 40% in 2019. Even though discount products still make up the bulk of the category, the share of premium private label goods climbed from 15.7% over the past three years. Additionally, the percentage of consumers willing to pay the same or more for private labels over name-brand products rose from 34%.

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The Growth Strategy Behind Goop, a Brand Owned by Gwyneth Paltrow

Indigo 9 Digital

Actress Blake Lively who also has a huge following launched her own lifestyle brand and website called Preserve in 2014 but the actress was forced to quickly shut it down within a year due to a lack of interest. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3.

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How a Popular Beauty Blog Turned into Glossier

Indigo 9 Digital

Weiss then translated a dedicated millennial readership as well as an Instagram following into a set of loyal customers when she launched Glossier in 2014. The blog also enabled her to gain a deep understanding of what types of beauty products customers want. Glossier was valued at $1.8 billion in 2021 and now can also be found at Sephora.

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Alibaba’s Strategy, 6 Things to Consider

Indigo 9 Digital

billion in its 2014 IPO. But its revenues only grew by 10% over last year, the lowest growth rate since Alibaba became a public company in 2014. Create a seamless link between online and offline retail. While eCommerce represents nearly 50% of retail sales in China today that hasn’t always been the case.

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How Starbucks is Using Mobile Apps to Significantly Increase Sales

Indigo 9 Digital

By Tricia McKinnon Starbucks is a company that has long known that the future of retail is tied to technology. By 2014 Starbucks had rolled out mobile pre-order and pay before it was common to do so. Back in 2009 it launched its mobile app. Then it began offering in app payments in 2011. Do you like this content?

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5 Ways to Make Your Retail Store Grow Faster

Indigo 9 Digital

In 2014 Starbucks introduced a complete tuition reimbursement program for employees located in the United States who worked at least an average of 20 hours per week. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4. Start selling food.

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Allbirds’ Strategy, 5 Reasons Behind its Fast Growth

Indigo 9 Digital

We often wondered if the natural, anti-bacterial, anti-odour properties of wool were the answer to our smelly shoes and it led to the question: ‘why had wool never been used to make the upper of a shoe before,’” wrote the brand in its 2014 Kickstarter campaign. It also has properties that keep your feet smelling fresh. “ Expand carefully.