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High Street, High Stakes: Why Immersive Physical Experiences Are Key to Unlocking Retail Success

365 Retail

It was a pioneer of the experiential economy, and testament to the power of anticipating retail trends years ahead of schedule. Similarly, the brand’s 2014 London Fashion Week activation broke new ground by using virtual reality (VR) to provide an immersive browsing experience.

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Four buzzwords that will define 2025: Tariffs, AI, RFID and aesthetic shopping

Inside Retail

AI has been used in the retail space for over two decades, and aesthetic-centric social networking site Tumblr reached peak popularity in early 2014. In the early 2010s, there was a second resurgence before it took a backburner spot until recently.

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More Private Label, Smaller Store Footprints: How COVID-19 Is Accelerating Existing Retail Trends

Retail TouchPoints

in 2014 to 40% in 2019. Even though discount products still make up the bulk of the category, the share of premium private label goods climbed from 15.7% over the past three years. Additionally, the percentage of consumers willing to pay the same or more for private labels over name-brand products rose from 34%.

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Abercrombie & Fitch’s Turnaround, Why its Working

Indigo 9 Digital

During that time Mark Jefferies, the CEO of Abercrombie & Fitch from 1992 to 2014 made a number of controversial comments about the brand including when he said that: “Abercrombie is only interested in people with washboard stomachs.” Competition from fast fashion retailers and the rise of athleisure lured customers away.

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Allbirds’ Strategy, 5 Reasons Behind its Fast Growth

Indigo 9 Digital

We often wondered if the natural, anti-bacterial, anti-odour properties of wool were the answer to our smelly shoes and it led to the question: ‘why had wool never been used to make the upper of a shoe before,’” wrote the brand in its 2014 Kickstarter campaign. It also has properties that keep your feet smelling fresh. “ Expand carefully.

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5 Ways to Make Your Retail Store Grow Faster

Indigo 9 Digital

In 2014 Starbucks introduced a complete tuition reimbursement program for employees located in the United States who worked at least an average of 20 hours per week. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4. Start selling food.

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Alibaba’s Strategy, 6 Things to Consider

Indigo 9 Digital

billion in its 2014 IPO. But its revenues only grew by 10% over last year, the lowest growth rate since Alibaba became a public company in 2014. Create a seamless link between online and offline retail. While eCommerce represents nearly 50% of retail sales in China today that hasn’t always been the case.