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How Starbucks is Using Mobile Apps to Significantly Increase Sales

Indigo 9 Digital

By Tricia McKinnon Starbucks is a company that has long known that the future of retail is tied to technology. Then it began offering in app payments in 2011. By 2014 Starbucks had rolled out mobile pre-order and pay before it was common to do so. Starbucks is in the process of building out its network of pickup only locations.

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Alibaba’s Strategy, 6 Things to Consider

Indigo 9 Digital

billion in its 2014 IPO. But its revenues only grew by 10% over last year, the lowest growth rate since Alibaba became a public company in 2014. Create a seamless link between online and offline retail. While eCommerce represents nearly 50% of retail sales in China today that hasn’t always been the case.

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11 Things to Know About China’s eCommerce Market

Indigo 9 Digital

But its revenues only grew by 10% over last year, the lowest growth rate since Alibaba became a public company in 2014. In fact, we saw the acceleration of offline retail as well—there’s more of a shift toward a true omnichannel integration.”. Digital Payments. China is much further ahead of the US in mobile payments.

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McDonald’s Digital Strategy, 10 Things You Need to Know

Indigo 9 Digital

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4. One of the clear benefits of having more digital customers is it allows retailers to gather rich customer data. Do you like this content? More personalized customer interactions.

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