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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. Since entering the market, Parachute has raised over $47 million in venture capital. This is where Parachute comes into play.

Marketing 244
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Beekman 1802 Takes Live Shopping Program to the Next Level with NYC Event

Retail TouchPoints

Goat milk skincare brand Beekman 1802 took off in 2014 when it debuted on QVC and HSN. In late November the brand opened a holiday pop-up shop at Live Rocket Studios in New York City’s Seaport neighborhood. The Beekman 1802 Kindness Shop holiday pop-up store opened on Nov. Beekman 1802 holiday pop-up at Live Rocket Studios.

Shopping 278
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The Future of Retail Takes a Digital Shift to Omnichannel Marketing

Retail TouchPoints

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

Marketing 321
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Stop & Shop Consigns Tobacco Sales to the Ash-Heap of History

Retail TouchPoints

Stop & Shop , which operates 360 supermarkets across Connecticut, Massachusetts, Rhode Island, New York and New Jersey, will end tobacco sales by Aug. The retailer also will host two cigarette buyback events in neighborhoods within its market area that have higher rates of smoking and smoking-related health issues. “Our

Shopping 147
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Data: 2024 store closures hit second-lowest level in a decade

Retail Gazette

Net shop closures across the UK stabilised in 2024 as openings across retail parks accelerated and the rate of closures across high streets and shopping centres slowed. Convenience and coffee shops were the primary drivers of store openings during the year, registering a net uplift of 171 and 105 respectively.

Finance 85
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Are female CEOs Thai retail’s secret sauce?

Inside Retail

The synchronised bang-bangs took place along a 1400-metre stretch of the Chao Phraya River, with its epicentre at the Icon Siam shopping mall on the west bank. Siam Piwat marketed the whole shebang as Amazing Thailand Countdown 2025 and claimed 30 million viewers, not implausible in a nation of more than 70 million on New Years Eve.

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Why slowing down in stores can drive big sales: The science behind dwell time

Inside Retail

That’s the time it takes to realise you’ve walked into a chain you swore you’d never shop at again. A 2014 study by Patrick Bohl on airport shopping behaviour revealed a striking pattern: Longer dwell time in duty-free shopping zones directly increased spending. Add a coffee shop and they might even bring a friend.

Checkout 130