Indigo 9 Digital

NOVEMBER 16, 2023

Warby Parker Warby Parker which was founded over a decade ago in 2010 is often looked at as the crème de la crème of direct-to-consumer retailers. The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers.

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Indigo 9 Digital

MARCH 30, 2022

billion in its 2014 IPO. The Chinese eCommerce market, filled with innovation and highly skilled companies, has been one to watch for many years. Add to that a maturing and highly competitive eCommerce market in China as well as a slowing Chinese economy and Alibaba isn’t growing as fast as it used to. of China’s retail sales.

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Indigo 9 Digital

FEBRUARY 24, 2023

In 2014 Starbucks introduced a complete tuition reimbursement program for employees located in the United States who worked at least an average of 20 hours per week. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4. Unapparelled execution.

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Indigo 9 Digital

AUGUST 18, 2023

Weiss then translated a dedicated millennial readership as well as an Instagram following into a set of loyal customers when she launched Glossier in 2014. The blog also enabled her to gain a deep understanding of what types of beauty products customers want. Glossier was valued at $1.8 billion in 2021 and now can also be found at Sephora.

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Indigo 9 Digital

MAY 10, 2023

By Tricia McKinnon Starbucks is a company that has long known that the future of retail is tied to technology. By 2014 Starbucks had rolled out mobile pre-order and pay before it was common to do so. Back in 2009 it launched its mobile app. Then it began offering in app payments in 2011. Do you like this content?

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Indigo 9 Digital

MARCH 15, 2022

You have had success in your home market and now it’s time to expand into a new market, the United States. The first question many brands facing this opportunity will ask is how are we going to market our product in the United States? Recently two organizations started sending me marketing emails. Become a savvy marketer.

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Indigo 9 Digital

JANUARY 12, 2023

Walmart saw a future in discount retailing and aggressively went after that market chipping away over time at consumers that once would have shopped at Sears. Most mid-priced retailers like Sears or JCPenney or Gap are struggling not just because of poor assortments but due to consumer economics. billion and $32.6

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Indigo 9 Digital

FEBRUARY 23, 2023

Puma’s “ running products are both technical and trend-right, and the quality of its basketball product has allowed it to grow its market share,” said Matt Powell, NDP’s VP and senior industry advisor for sports. With the popularity of lululemon and athleisure in general it’s hard to standout in an already competitive clothing market.

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Indigo 9 Digital

FEBRUARY 28, 2023

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3. Explore unconventional and creative marketing. This allowed her to focus on a gap in the market (teens wanting fuller lips). Focusing on one product also simplifies marketing.

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Indigo 9 Digital

MAY 30, 2022

Landing such a coveted partnership allowed Rihanna to pair her marketing savvy with deep talent in the beauty industry. Additionally, partnering with LVMH gave Fenty Beauty global distribution that was hard to match, through Sephora, one of the largest beauty retailers in the world. Rihanna, from the beginning wanted to serve everyone.

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Rangeme

AUGUST 16, 2022

According to IRI, a Chicago-based market research firm, sales of cigarettes declined by 3.8% in the four weeks ending May 15, 2022, in all multi-unit retailers. The move is said to bring Walmart more in line with the growing array of health and wellness products it offers, but the retailer is a little slow off the mark.

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Indigo 9 Digital

MAY 10, 2023

Starbucks is a company that has long known that the future of retail is tied to technology. By 2014 Starbucks had rolled out mobile pre-order and pay before it was common to do so. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4.

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Rangeme

JUNE 28, 2022

Target also has a Forward Founders program, designed to engage entrepreneurs, particularly Black founders, early in their startup journeys by helping them navigate critical stages of bringing a brand to market, including ideation, product development, and scaling for mass retail. Suppliers focus on equity.

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Indigo 9 Digital

JULY 21, 2023

In the beginning beverage maker Dirty Lemon like many direct to consumer brands used Facebook and Instagram to market its products. But over time Dirty Lemon found that the success many brands found using Facebook and Instagram marketing attracted many competitors leading to higher customer acquisition costs. Do you like this content?

Returns 52

Returns Advertising Consumer Wholesale 52

Rangeme

MAY 26, 2022

In honor of these heritage celebrations, we asked AANHPI- and Haitian-owned brands on RangeMe about the stories behind their culture and the obstacles they have faced within the retail world. The Nona Lim brand was born in 2014 and has since expanded as a national brand with noodles, broths, and sauces. AANHPI-owned brands on RangeMe.

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Indigo 9 Digital

FEBRUARY 28, 2023

New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. Like Sears and Neiman Marcus, Forever 21 simply did not react to changes in the market fast enough.

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Indigo 9 Digital

MARCH 17, 2022

Explore unconventional and creative marketing. While these are not the kinds of marketing moves that everyone is talking about these vehicles often have more captive audiences than a fast-moving social media feed. Free samples are really just another form of marketing retailers use to generate more sales.

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Indigo 9 Digital

FEBRUARY 10, 2023

While this is a buzz word in 2023 Aerie stepped out and made a decision to use more diverse models nine years ago back in 2014. Aerie has also taken on the role of retailer turned activist. Aerie goes much farther than the average retailer when it comes to social issues. One of those is a focus on diversity and inclusivity.

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Indigo 9 Digital

MAY 10, 2023

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4. One of the clear benefits of having more digital customers is it allows retailers to gather rich customer data. McDonald’s now has one of the largest retailer apps.

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Rangeme

DECEMBER 6, 2022

Daft (2014), The Leadership Experience, p. Most people in sales and marketing work with facts, details, and stats. 6 Harris Eisenberg, Humans Process Visual Data Better , Sept 2014 [link] A good story speaks to our intellect, our emotions, and basic psychology. Daft (2014), The Leadership Experience, p. Tolkien (1981), p.

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Indigo 9 Digital

MARCH 11, 2022

Classes can be offered by almost any retailer that sells a product. And given the growth of DIY videos on YouTube there is a clear demand by the market for consumers to become experts by learning from other experts. Do you remember the phone Amazon launched in 2014? Provide valuable services. Do you like this content?

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Indigo 9 Digital

JUNE 28, 2022

In Abercrombie & Fitch’s heyday of the 1990s and the 2000s it was well known for marketing what it called an “ all-American ” look that featured mostly white models. Competition from fast fashion retailers and the rise of athleisure lured customers away. It can spread fashion trends really, really fast.”.

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Indigo 9 Digital

MARCH 17, 2022

We are significantly accelerating our investments in brand marketing, and we're projecting accelerated growth with Amazon for the balance of 2021 and beyond.” Adidas has also directly sold its merchandise on Amazon since 2014. Why its So Hard to Make Money 10 Ways of Marketing Outside of Facebook & Instagram for Retailers

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Rangeme

MARCH 31, 2022

At the time of its inception, all menstrual cups had a nearly identical look and feel, and there was a huge gap in the market for the innovative features that were later put into the FemmyCycle cup design. Chinisaz: In general, the shift in the women’s wellness market has been much slower than it should be, but is significant nonetheless.

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