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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. Since entering the market, Parachute has raised over $47 million in venture capital. This is where Parachute comes into play.

Marketing 244
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Ulta Beauty Names New CEO as Dave Kimbell Retires

Retail TouchPoints

Kimbell became CEO of Ulta Beauty in 2021 after serving in executive roles with the company since 2014. Steelman was named President and COO in 2023 after serving in a variety of executive roles with the company since 2014. She has been pivotal in developing and executing the companys strategies to deliver profitable growth.

Marketing 279
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New Activist Investor Pushes Macy’s to ‘Look to Dillard’s’ for Better Path Forward

Retail TouchPoints

In our opinion, Macys board should create a separate real estate subsidiary to collect market rents from Macys retail operations and pursue other asset sale and redevelopment opportunities. Since fiscal year 2014, Macys has spent $9.7 However, we are concerned with Macys large capital expenditure programs.

Returns 297
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California Increases Penalties for Retail Theft with a Focus on Repeat Offenders

Retail TouchPoints

In addition to increasing the penalties and mandating treatment for some drug-related crimes, the measure also reverses some of the leniency introduced in 2014’s Proposition 47 , which, for example, made the shoplifting of items worth $950 or less a misdemeanor instead of a felony. of voters approving the measure.

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Citing ‘Market Instability,’ Walgreens Decides Not to Sell UK Retailer Boots

Retail TouchPoints

But, as a company statement pointed out, market conditions have shifted dramatically in the last six months. We have now completed a thorough review of Boots and No7 Beauty Company, with the outcome reflecting rapidly evolving and challenging financial market conditions beyond our control,” said Rosalind Brewer WBA CEO in the statement. “It

Marketing 278
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The Future of Retail Takes a Digital Shift to Omnichannel Marketing

Retail TouchPoints

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

Marketing 321
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Kivari, born in a market, opens two more stores

Inside Retail

The brand has its roots in a local market in Burleigh. Kivari, founded in 2014 by Kirstin-Lee Keysers, offers coastal-inspired designs that merge feminine, elevated trends with craftsmanship. Australian fashion label Kivari has opened two new retail stores – at Bondi Junction and Burleigh Heads.

Marketing 246