Retail TouchPoints

DECEMBER 31, 2021

How Marketers can Approach Spend Strategically. For digital marketers, strategic decisions about marketing spend allocated to specific retailers is now largely shaped by these factors; retailers unwilling to let a brand manage its own media, and the inability to run off-platform strategies to specific retailers.

Marketing 321

Marketing Marketing Spend Brand Management Consumer 321

Inside Retail

MARCH 27, 2023

Things are looking up Han noted that the company’s growth has been helped by the return of travel after borders were reopened, and also by brands investing in their omni channel offerings and optimising their marketing spending.

Merchant Services 130

Merchant Services Payment Services Marketing Spend Finance 130

Inside Retail

JULY 21, 2021

“We work with thousands of brands to drive a better return on their marketing spend by connecting them to shoppers at the right moment meeting and exceeding consumer expectations and only charging retailers for performance,” explains Wilson. Cashrewards pioneered cashback in Australia, launching in 2014 and has been growing ever since.

Beauty and Health 130

Beauty and Health Advertising Returns Department Stores 130

Indigo 9 Digital

NOVEMBER 16, 2023

Casper Casper is another direct-to-consumer brand onlookers have watched closely since it launched in 2014. That is significantly higher than what companies typically spend on sales and marketing. Take department store Kohl’s, last year its marketing costs were only 4.9% of revenue.

Consumer 98

Consumer Returns Advertising Marketing 98

Retail TouchPoints

MARCH 15, 2022

On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. TikTok is catching up though, capturing 46% of influencer marketing spend last year. As it grows, the world of influencer marketing is becoming much more sophisticated and nuanced. But don’t count YouTube out.

Marketing 310

Marketing Advertising Consumer Marketing Spend 310