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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. Since entering the market, Parachute has raised over $47 million in venture capital. This is where Parachute comes into play.

Marketing 244
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The Future of Retail Takes a Digital Shift to Omnichannel Marketing

Retail TouchPoints

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

Marketing 310
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Kivari, born in a market, opens two more stores

Inside Retail

The brand has its roots in a local market in Burleigh. Kivari, founded in 2014 by Kirstin-Lee Keysers, offers coastal-inspired designs that merge feminine, elevated trends with craftsmanship. Australian fashion label Kivari has opened two new retail stores – at Bondi Junction and Burleigh Heads.

Marketing 246
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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Citing ‘Market Instability,’ Walgreens Decides Not to Sell UK Retailer Boots

Retail TouchPoints

But, as a company statement pointed out, market conditions have shifted dramatically in the last six months. We have now completed a thorough review of Boots and No7 Beauty Company, with the outcome reflecting rapidly evolving and challenging financial market conditions beyond our control,” said Rosalind Brewer WBA CEO in the statement. “It

Marketing 243
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Ulta Beauty Names New CEO as Dave Kimbell Retires

Retail TouchPoints

Kimbell became CEO of Ulta Beauty in 2021 after serving in executive roles with the company since 2014. Steelman was named President and COO in 2023 after serving in a variety of executive roles with the company since 2014. She has been pivotal in developing and executing the companys strategies to deliver profitable growth.

Marketing 258
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How Target Australia is changing up traditional Mother’s Day marketing

Inside Retail

In 2014, her son, Luke, was murdered by his father, a shocking tragedy that upended her life and drove her to start campaigning against family violence. The post How Target Australia is changing up traditional Mother’s Day marketing appeared first on Inside Retail.

Marketing 246