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Abercrombie & Fitch’s Turnaround, Why its Working

Indigo 9 Digital

During that time Mark Jefferies, the CEO of Abercrombie & Fitch from 1992 to 2014 made a number of controversial comments about the brand including when he said that: “Abercrombie is only interested in people with washboard stomachs.” Competition from fast fashion retailers and the rise of athleisure lured customers away.

Fashion 98
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The Downfall of Sears, 5 Reasons Why it’s Struggling to Survive

Indigo 9 Digital

Hedge fund manager Edward Lampert, who is also Sears’ former Chairman and CEO and largest shareholder, purchased the company in bankruptcy proceedings for only $5.2 If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. Do you like this content?

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The Reasons Behind Starbucks’ Great Customer Experience

Indigo 9 Digital

But Starbucks has managed to do this across thousands of stores around the world. In 2014 Starbucks introduced a complete tuition reimbursement program for employees located in the United States who worked at least an average of 20 hours per week. It’s on purpose. She is working for an employer that cares about her and it shows.

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Nordstrom Leaves Canada, 9 Reasons Why

Indigo 9 Digital

Nordstrom launched in Canada with one store in 2014 and by 2023 it had 13 stores (six full line stores and seven Rack stores), hardly moving at a breakneck speed. The trend towards smaller store formats arose well after Nordstrom made its initial plans for the Canadian market. Do you like this content? Demographics. Shareholder drama.

Apparel 97
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Alibaba’s Strategy, 6 Things to Consider

Indigo 9 Digital

billion in its 2014 IPO. But its revenues only grew by 10% over last year, the lowest growth rate since Alibaba became a public company in 2014. Create a seamless link between online and offline retail. While eCommerce represents nearly 50% of retail sales in China today that hasn’t always been the case.

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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

Source: Bloomberg "[Forever 21] has lost much of the excitement and oomph which is critical to driving footfall and sales and is now something of an also-ran which is too easily overlooked," said Neil Saunders, the managing director of GlobalData Retail. An inability to leverage social media effectively. Do you like this content?

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Puma’s Strategy: 4 Keys to its Success

Indigo 9 Digital

We decided this is an area we want to be present in as a brand, we want to up our game,” said Erin Longin, general manager of Puma’s running and training business unit. “We One its key partnerships was with Rihanna who was Puma’s creative director from 2014 to 2017. Do you like this content? Focus on wholesale.