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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. Since entering the market, Parachute has raised over $47 million in venture capital. This is where Parachute comes into play.

Marketing 244
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New Activist Investor Pushes Macy’s to ‘Look to Dillard’s’ for Better Path Forward

Retail TouchPoints

Dillards has been executing a highly successful strategic plan focused on improving operating margins, prudently managing capital expenditures and aggressively returning capital to stockholders, said James Mitarotonda, Chairman of Barington in a statement. Since fiscal year 2014, Macys has spent $9.7

Returns 297
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L’Occitane Combines CEO and Managing Director Roles

Retail TouchPoints

The L’Occitane Group has streamlined its leadership structure, combining the responsibilities of CEO and Group Managing Director and naming current Group Managing Director Laurent Marteau as its new Group CEO. He joined the La Prairie Group in 2014, eventually rising to VP for Europe, the Americas, the Middle East and Africa.

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The Future of Retail Takes a Digital Shift to Omnichannel Marketing

Retail TouchPoints

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

Marketing 321
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Boll & Branch Taps New ERP to Manage Supply Chain and Operations

Retail TouchPoints

Since its founding in 2014, Boll & Branch has evolved from an online direct-to-consumer (DTC) business to a complete omnichannel organization that has a presence on Amazon , at major retailers like Bloomingdale’s and Nordstrom , as well as branded brick-and-mortar stores nationwide. ”

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How Mosaic Brands’ rapid expansion led to its devastating collapse

Inside Retail

Alceon and the investors it brought to the table for the 2014 acquisition of a struggling Noni B might well blame the current situation on flat retail conditions or the Covid pandemic, but the real problems were within the company rather than external. million loss in 2014. million, but Noni B’s best days were behind it.

Fashion 147
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290