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Especially in this era of fastfashion, most retail products are produced overseas and shipped thousands of miles to their destination. The airplanes, ships and trucks used to transport these materials consume significant amounts of fossil fuels, which are tremendously bad for the environment.
And in 2014, Inditex SA, which owns fast-fashion giant Zara, implemented RFID to effectively track all its products at every step in the process. Walmart mandated that its suppliers put it on products by 2022, which has made a big impact on RFID adoption.
Fastfashion brand H&M (Stockholm), owner of second-hand retailer Sellply, said it will open 20 more locations in Europe, according to Business of Fashion. The first Sellply store was launched in 2014 in Sweden. Every garment bought pre-owned saves resources for our planet.
New ultra fastfashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. In the 2000s the internet met fastfashion, and a slew of new competitors began to emerge.
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