Casper CEO’s Roadmap to Profitability: Control Costs, Expand Wholesale and Cater to Customers
Retail TouchPoints
APRIL 1, 2024
The company upended the mattress industry when it debuted in 2014, with its fresh branding and ecommerce-based approach to a category that had steadfastly resisted digital disruption. It flipped the script and put the power with the consumer, and that changed the entire category. This category is still very anti-consumer at its core.
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