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Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the socialcommerce wars. Socialcommerce sales in the U.S. Socialcommerce sales in the U.S. In fact they are anything but — and with good reason.
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Since its inception in 2014, Parachute has aimed to provide comfortable, high-quality home products at an affordable price point. Lesson 3: Understand and Engage Your Consumer. Accelerated by the pandemic’s ecommerce surge, Parachute saw demand rise and, in turn, realized an opportunity for expansion.
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If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. The actual content in these short-form videos also signals a shift in the kinds of marketing messaging that is hitting home with consumers. “
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