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More Private Label, Smaller Store Footprints: How COVID-19 Is Accelerating Existing Retail Trends

Retail TouchPoints

Additionally, the percentage of consumers willing to pay the same or more for private labels over name-brand products rose from 34%. in 2014 to 40% in 2019. Even though discount products still make up the bulk of the category, the share of premium private label goods climbed from 15.7% over the past three years. ”

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online.

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On Fire: Where Consumers are Buying Today’s Most Popular Smoking Products

Rangeme

and is often a driver for consumers to visit a store —especially in the convenience channel. in the four weeks ending May 15, 2022, in all multi-unit retailers. Convenience stores are also a top location for CBD purchases, with 29% of consumers making purchases there and a quarter of people visiting at least once a day.

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The Growth Strategy Behind Goop, a Brand Owned by Gwyneth Paltrow

Indigo 9 Digital

Actress Blake Lively who also has a huge following launched her own lifestyle brand and website called Preserve in 2014 but the actress was forced to quickly shut it down within a year due to a lack of interest. If you are trying to build your own successful direct to consumer brand here are some of the cues you can take from goop’s success.

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How a Popular Beauty Blog Turned into Glossier

Indigo 9 Digital

Weiss then translated a dedicated millennial readership as well as an Instagram following into a set of loyal customers when she launched Glossier in 2014. Glossier received over 1,000 messages which informed the development of this heavy duty moisturizer. Glossier was valued at $1.8 billion in 2021 and now can also be found at Sephora.

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Alibaba’s Strategy, 6 Things to Consider

Indigo 9 Digital

billion in its 2014 IPO. But its revenues only grew by 10% over last year, the lowest growth rate since Alibaba became a public company in 2014. Create a seamless link between online and offline retail. While eCommerce represents nearly 50% of retail sales in China today that hasn’t always been the case.

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The Top 40 Jack Ma Quotes on Business, Leadership & More

Indigo 9 Digital

Alibaba also created Alipay a digital payments platform used by millions of Chinese consumers. These lines of business are so successful that Alibaba’s IPO in 2014 remains the largest IPO in history raising $25 billion. Ma is now one of the richest men in the world, a truly rags to riches story. Jack Ma on leadership: 1. "A