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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

When you think about the types of businesses millennials and Gen Z consumers frequent, apparel or beauty brands may come to mind first, but what about home goods? Research shows that millennials make up an increasingly large part of the consumer base for home goods and furnishings, which includes products ranging from bedspreads to furniture.

Marketing 244
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The Future of Retail Takes a Digital Shift to Omnichannel Marketing

Retail TouchPoints

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

Marketing 310
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

Marketing 256
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Ksubi’s return to Australian shores with Bondi Beach House and what’s next

Inside Retail

Overseas secret Ksubi sauce After a colourful few years operating in Australia, where its internal workings became quite public, Ksubi focused on growing the streetwear brand overseas and gained a cult following of celebrities, tastemakers and loyal consumers.

Returns 273
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Ron Johnson’s Enjoy Technology Files for Bankruptcy, Set to be Sold

Retail TouchPoints

Johnson co-founded Enjoy in 2014 after leaving JCPenney and currently serves as its CEO. The idea was to bring the store experience to consumers’ homes via a technology-powered “mobile store” operation, with an initial focus on telecommunications and consumer electronics ( AT&T and Apple are partners in the U.S.).

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Amazon Appoints Insider as CEO of Worldwide Stores

Retail TouchPoints

Amazon has named 17-year company veteran Doug Herrington to the renamed role of CEO of Worldwide Amazon Stores, filling the position left vacant by former CEO of the Worldwide Consumer Dave Clark. Since 2015, Herrington has served as Amazon’s SVP of the North America Consumer.