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We continue to increase the use of our clienteling platform to connect our customers with our stylists, spur repeat purchases and help deliver a more personalised experience. This is how consumers are evolving and we want to meet them where they are and we strive to make the shopping experience as cohesive as possible.
In 2014, a decade after the brand was founded, the first Viktoria & Woods boutique was opened as a pop-up on Melbourne’s sought-after High Street shopping strip in Armadale. Within the same year, a retail partnership with David Jones catapulted the brand’s consumer awareness much higher. “I She’s 17 now.
In 2014, a decade after the brand was founded, the first Viktoria & Woods boutique was opened as a pop-up on Melbourne’s sought-after High Street shopping strip in Armadale. Within the same year, a retail partnership with David Jones catapulted the brand’s consumer awareness much higher. “I She’s 17 now.
This kind of category-specific innovation is largely possible because of that great democratizer, the internet, which has made it easier than ever before to bring new retail concepts to niche consumer groups at the scale required for success. In this regard, furniture company Interior Define is no different than its DTC counterparts.
We’re seeing more companies created by minority entrepreneurs and those launching products catering to a diverse clientele. In 2014, Mason Duling and Toby Meisenheimer launched Tru-Colour , bandages in different skin tones, which landed on Target’s shelves in 2018. Suppliers focus on equity.
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