Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products. The post Taylor Swift offers a masterclass in marketing.

Marketing 290

Marketing Brand Management Management Customer Experience 290

Retail TouchPoints

DECEMBER 31, 2021

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

Marketing 321

Marketing Marketing Spend Brand Management Consumer 321

Retail TouchPoints

OCTOBER 3, 2023

Alcohol ecommerce solution DRINKS has sold the Wine Insiders brand, which it acquired in 2014, to the new brand management firm Full Glass Wine Co. The ultimate goal for Full Glass is to build a multi-brand wine marketplace, and as such the company said it is actively exploring the acquisition of other DTC wine companies.

Brand Management 147

Brand Management Marketing Management Consumer 147

Retail TouchPoints

JUNE 18, 2020

Since Grieder became CEO in 2014, the Tommy Hilfiger business grew from $6 billion to more than $9 billion in retail sales in 2019, and the Calvin Klein European business more than doubled in revenues and earnings.

Finance 202

Finance Brand Management Management Consumer 202

Inside Retail

MARCH 7, 2023

The collaboration also extends to Skechers t-shirts, leggings, shorts and racerback longline bras, and marks the brand’s first coordinated apparel and footwear collaboration. He added that Skechers is the third largest athletic footwear brand in the US, and has a global reach in over 180 countries with over 4500 stand-alone stores. “We

ATS 246

ATS Apparel Wholesale Fashion 246

Inside Retail

AUGUST 22, 2023

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. In January, P&G Beauty acquired Mielle Organics, a textured haircare brand founded by husband and wife team Melvin and Monique Rodriguez in 2014.

Apparel 246

Apparel Promotions Consumer Fashion 246

Inside Retail

AUGUST 5, 2021

Having operated at the cusp of change for more than two decades, Steve is familiar with the market pace needed to deliver digital, cultural, organisational and functional change that builds competitive advantage,” R.M. He was appointed CEO and president of Tommy Hilfiger Global and PVH Europe in 2014. Williams stated. “He

Telecommunications 130

Telecommunications Management Brand Management Accounting 130