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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. Since entering the market, Parachute has raised over $47 million in venture capital. This is where Parachute comes into play.

Marketing 244
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New Activist Investor Pushes Macy’s to ‘Look to Dillard’s’ for Better Path Forward

Retail TouchPoints

Macy’s Real Estate Worth as Much as $9 Billion The activist investors charge that Macys numerous previous attempts at a turnaround have led to limited sustainable improvements to the companys operating results. Since fiscal year 2018, Dillards has paid out 60% of its total cumulative cash sources to stockholders versus Macys at 25%.

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Citing ‘Market Instability,’ Walgreens Decides Not to Sell UK Retailer Boots

Retail TouchPoints

But, as a company statement pointed out, market conditions have shifted dramatically in the last six months. Instead, WBA has decided to keep both Boots and No7 under their existing ownership, for now at least, and find ways to focus on growth and profitability opportunities. “We

Marketing 278
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The Future of Retail Takes a Digital Shift to Omnichannel Marketing

Retail TouchPoints

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

Marketing 321
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Kivari, born in a market, opens two more stores

Inside Retail

Australian fashion label Kivari has opened two new retail stores – at Bondi Junction and Burleigh Heads. The brand has its roots in a local market in Burleigh. Kivari, founded in 2014 by Kirstin-Lee Keysers, offers coastal-inspired designs that merge feminine, elevated trends with craftsmanship.

Marketing 246
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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How nostalgia and NFTs created a multibillion-dollar collectables market

Inside Retail

They all contribute to the multibillion-dollar market for physical and digital collectables. A report by market research and consultancy firm Market Decipher states that the global collectables market was valued at US$426 billion in 2022 and is predicted to reach US$1 trillion by 2032. million in 2020 to US$17.7

Marketing 262