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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. Since entering the market, Parachute has raised over $47 million in venture capital. This is where Parachute comes into play.

Marketing 244
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The Future of Retail Takes a Digital Shift to Omnichannel Marketing

Retail TouchPoints

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

Marketing 315
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Citing ‘Market Instability,’ Walgreens Decides Not to Sell UK Retailer Boots

Retail TouchPoints

But, as a company statement pointed out, market conditions have shifted dramatically in the last six months. Instead, WBA has decided to keep both Boots and No7 under their existing ownership, for now at least, and find ways to focus on growth and profitability opportunities. “We

Marketing 255
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Kivari, born in a market, opens two more stores

Inside Retail

Australian fashion label Kivari has opened two new retail stores – at Bondi Junction and Burleigh Heads. The brand has its roots in a local market in Burleigh. Kivari, founded in 2014 by Kirstin-Lee Keysers, offers coastal-inspired designs that merge feminine, elevated trends with craftsmanship.

Marketing 246
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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Uniqlo opens its first South Australian store, at Myer Centre

Inside Retail

The Adelaide store marks Uniqlo’s 30th store after debuting in Australia in 2014. The Japanese retail giant is expanding its footprint into other markets including the US, Europe, China, South Korea and Singapore. The post Uniqlo opens its first South Australian store, at Myer Centre appeared first on Inside Retail.

ATS 246
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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

Marketing 269