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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

When you think about the types of businesses millennials and Gen Z consumers frequent, apparel or beauty brands may come to mind first, but what about home goods? Research shows that millennials make up an increasingly large part of the consumer base for home goods and furnishings, which includes products ranging from bedspreads to furniture.

Marketing 244
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How Brands Can Deliver Sustainable Instant Commerce for Consumers

Retail TouchPoints

The COVID-19 pandemic has undoubtedly accelerated shifts in consumer behavior and expectations, and not many have been as dramatic as the explosive rise of ecommerce. Perhaps one of the biggest pain points brands have struggled with in ecommerce over the past two years is meeting consumers’ increased demand for immediacy.

Consumer 289
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A world of payments in your hand

Inside Retail

Over the past decade, smartphones have become the centrepiece of a global transformation of consumer payments, including in Australia and New Zealand. At first, mobile devices were primarily used for browsing and researching purchases, while the actual transactions were often then completed on desktops. Left your cards at home?

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How to Tap into your ‘Movable Middle’ Shoppers Before your Competitors Do

Retail TouchPoints

As consumer shopping behaviors become more fragmented in 2025, the path to purchase is no longer linear and brands must adapt to stay ahead. Consumers today are no longer giving their attention or money to a singular brand or retailer as previous generations did. Who is the Movable Middle Consumer and Why do They Matter?

Consumer 147
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Luxury Veteran Named Michael Kors CEO, Preps to Move into Top Spot at Parent Company Capri in 2022

Retail TouchPoints

His results-driven leadership style and passion for building consumer-centric global brands will be instrumental in maximizing the full potential of our three luxury fashion houses,” Idol said in a statement. Over the course of career, Schulman also has held various roles at Jimmy Choo, Yves Saint Laurent and Gucci. “I

ATS 264
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Ron Johnson’s Enjoy Technology Files for Bankruptcy, Set to be Sold

Retail TouchPoints

Back in 2016, Ron Johnson was asked in a fireside chat at Shoptalk about the biggest mistake he had ever made. Johnson co-founded Enjoy in 2014 after leaving JCPenney and currently serves as its CEO. Additionally, cash flow became a problem as the company was hit hard by the broader tech selloff at the beginning of this year.

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How Visual Outfitting Helps Brands Create Inspiration at Scale

Retail TouchPoints

It plays the part of a shopper’s trusted friend or a store associate, mixing and matching different items and looks until the consumer finds a perfect match. One leading example: Express , which is transforming from “a store at the mall” to a brand with purpose powered by a styling community. Scaling Inspiration with Technology.

ATS 287